July-August 2016 Oceania Edition

Business View Australia - July - August 2016 95 Product sampling made fun FMCG manufacturers and agencies rely on Chill to provide a wide range of services needed to make their sam- pling efforts effortless. If you have ever sampled a temperature controlled product over the last decade, chanc- es are Chill managed the background of the operation. Even if you haven’t seen them, Chill’s team members are behind the scenes to ensure every project runs smoothly. The combined experience of the staff is tremendous, and the company only hires people who are passionate about their work and can deliver outstanding service each and every time. Chill might make it look easy, but according to Manag- ing Director Andrew Wade, “Sampling is a lot harder than it looks. In order for it to be successful, you can’t just have a great idea; you need to actual- ly deliver on it with meticulous preci- sion, which is why agencies use us. We help deliver their ideas and then make them happen. Our clients tell us that before they used Chill, they used to lie awake at night sweating about the logistics involved in sampling, which is not surprising when you consider how much could go wrong. It’s a tricky pro- cess involving lots of planning, prepa- ration, trial runs and seamless deliv- ery down to the last detail.” You see Andrew is a problem solver, an ideas man who has been called upon by some of the biggest brands in the world, including Uber, Nescafé, Chia Co and Top Shop, to help them bring their products into the hands of the consum- er.