Business View Oceania | Volume 3, Issue 6

31 32 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 6 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 6 Mulford Plastics New Zealand has been a leading distributor in the Signage Industry since 1990. With four locations across New Zealand and a broad product range - we not only deliver solutions to the Signage Industry, but to a wide number of Industries and will continue to do so for years to come. We are celebrating 75 years in business (2021) and are proud to continue offering quality products at reasonable prices to not only Displayworks, but to all of our customers. Cast Acrylic · ACM · Foam PVC · PP Twinwall · Polycarbonate · PETG · EagleCell mulfordplastics.co.nz Specialists in... DI SPLAYWORKS challenge. Just recently we have made some decisions about social sustainability and how we can improve our staff’s lives by increasing flexibility and providing training and education to improve their lives at work. We’ve also been trying to identify burnout before it happens.” Despite the fact that it can be busy at times, Displayworks gives employees the unique opportunity to create new and interesting designs. “It’s a fun place to work,” says Eathorne. “Every day is different, designs are different, there is always a lot of planning and thinking required. This is the beauty of the industry; you can make just about anything because signage and the display are in the eye of the beholder. So, if you can dream it, generally you can make it.” Another star quality of Displayworks is their commitment to being eco-friendly and taking on environmentally sustainable projects. In last 10 years and have branched out from their Auckland offices into Christchurch and Wellington. From here they saw significant growth and began building signs for a number of different industries, including supermarket and hardware chains. General Manager of Displayworks, Dayle Eathorne, explains, “Our customers enjoy the consistency that they receive from Displayworks with three full manufacturing and installation services but one point of contact; they can get all of their services easily anywhere in NZ.” A strong part of the company’s success comes from the value that they place on their customers. This can be demonstrated by the high praise received from clients about their service and technical expertise, as well as their ability to work hard and focus on the details. The quality of their service has also come from the strong relationships they have built with their staff. As Eathorne acknowledges, “We have a low turnover of employees and try to employ people with the right personality who will fit in with our culture. We think that this is important because we can teach the skills, but we want to make sure that people fit in with the culture first and foremost. It can get stressful at times and it’s often busy, but in general our people enjoy the