Business View Oceania | Volume 3, Issue 6

35 36 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 6 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 6 time for Displayworks, as it has for so many around the world, and the future continues to hold some uncertainty. The restrictions placed on gatherings led to a decline in some planned work for the company but there was a silver lining. “We were lucky enough to be made an essential service,” says Eathorne. “This was because of our connection to the food industry, as we were making signs, plastic guards and dividers related to COVID for supermarkets. So, our management and employees had to find new ways to manage and diversify the business, but we managed to get through last year reasonably well. We currently have steady work, although we are not 100 percent back to the way it was. But it’s a lot better than it was last year.” Despite the challenges presented by the pandemic, Displayworks has remained positive and continues with their mindset of growth and to expand their business. “If you think that you have got it all sorted out, someone else is just going to pass you. So, you’ve got to keep working on initiatives. We would like to increase sales and improve the health and wellbeing of our business and improve sustainability. We are always trying to become more efficient.” Indeed, for Displayworks, the signs are all there for a bright and positive future. DI SPLAYWORKS PREFERRED VENDORS/PARTNERS n Mulford Plastics mulfordplastics.co.nz Mulford Plastics New Zealand has been a leading distributor in the Signage Industry since 1990. With four locations across New Zealand and a broad product range - we not only deliver solutions to the Signage Industry, but to a wide number of Industries and will continue to do so for years to come. We are celebrating 75 years in business (2021) and are proud to continue offering quality products at reasonable prices to not only Displayworks, but to all of our customers. n ICIB Insurance Brokers www.icib.co.nz | david@icib.co.nz n Cebelio www.cebelio.co.nz n Uniscreen Group www.uniscreen.co.nz