Business View Oceania | June 2022

47 48 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 6 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 6 BACK IN MOT ION Back In Motion is part of the Healthia network. Mr Smith concludes by sharing his company’s gratitude. “Healthia believes that better health leads to better quality of life. They share our values very closely and are equally trying to make a difference in the world. We are grateful for our partnership with them; through a coordinated strategy, we can all be much more effective. I would also like to thank our suppliers, our principal physiotherapists, and our wider team of 700 staff. In every single practice, we have a senior physiotherapist that has invested time, talent, and money into really making that practice a strong community contributor. We have had some suppliers who have been with us for 20 years, some only 20 months, but the ones who are aligned with us ethically and in the values of our health agenda are of huge importance in the way we deliver outcomes to our patients. Of course, the team around us, everyone from marketing and finance operators through to receptionists, are the secret sauce. They love what they do, and love who they do it with. They are the heroes of our story. So, my thanks goes out to them.” Moving forward, Back In Motion plans to further increase their foothold in Australia and New Zealand, and add more Allied Health services to their repertoire. future, but physiotherapy related services remain our area of specialty.” Back In Motion has 140 locations throughout Australia and New Zealand; in New Zealand, the company operates under the name Motion Health. Educating patients and the healthcare community on the benefits of a holistic approach to lifelong health has been a challenge, Mr. Smith explains. “Culturally, particularly in Australia, we tend to think of physio as a quick fix. Traditional approaches to healthcare are based on treating symptoms, but the reality is once a patient is symptomatic, the issue is much harder to manage. What we want to see is less patients waiting until they’re really in trouble to seek out care. We are advocating for better lifestyles that help our patients live better for longer. And I think in Australia, we have an enormous opportunity to do that well, because we don’t have anywhere near the economic or societal pressures that many countries around the world have. It’s a big education campaign ahead, but an important opportunity to help people to find that right balance in life and think of their health as a high priority.” Back In Motion presents their values via the acronym E.L.L.I.S; Excellence, Leadership, Loyalty, Integrity, and Significance. Significance is considered the most important value for day-to- day interactions, Mr. Smith says, because it creates a foundation that encourages practitioners and supporting staff to make an enduring positive impact on patients’ lives. He continues, “Back In Motion also believes very strongly in bringing that significance into the lives of the less fortunate. We have spent the better part of a decade investing our time and resources into regional and remote Indigenous communities throughout Australia and have been involved in healthcare mission projects across Thailand, Vietnam, Cambodia, and Burma. We work with schools and sporting clubs to educate students, teachers, and parents on the importance of maintaining physical health. We also sponsor awards for physiotherapy students at some of Australia’s top universities for achievement and leadership”. PREFERRED VENDORS/PARTNERS n Comprehensive Tagging Services www.comprehensivetagging.com.au n Solidea Australia www.solidea.com.au Solidea is proudly manufactured in Italy, since 1976. State-of-the-art manufacturing facilities and investment in cutting edge technology have allowed Solidea to become a leading provider of medical compression garments worldwide. As a practicing physiotherapist, I am proud to partner with Back in Motion to help achieve lifelong physical health and quality of life for our customers.