Business View Oceania - June 2024

products with its standard range, removing any financial barriers for customers choosing eco- friendly options. TRANSITIONING TO A SUSTAINABLE FUTURE The transition to the i-Planet Range signifies UVEX’s future direction. This bold move reflects UVEX’s deep commitment to corporate social responsibility, driven from the top by UVEX Safety’s leaders Michael Winter and CEO Stefan Brueck. Their passion for sustainability is encapsulated in the company’s evolving slogan, which now emphasises “protecting people and protecting the planet.” EMBRACING DIGITALISATION In addition to sustainability, digitalisation is another frontier UVEX is exploring. Integrating digital technology into PPE is a complex challenge with significant potential. David hints at future innovations where digital readings could be embedded into eyewear, providing real-time data on the light spectrum and suggesting optimal lens tints or coatings. While these technologies are still developing, UVEX’s commitment to digital transformation is clear. OPERATIONS IN AUSTRALIA AND NEW ZEALAND UVEX’s operations in Australia are robust,with a team of 39 based in Parramatta, Sydney, and additional offices in every state. A secondary warehouse in Perth ensures efficient service and delivery across the vast Australian landscape. For New Zealand, UVEX employs a different strategy, partnering with a national distributor to leverage local resources and effectively serve the market. STRATEGIC PARTNERSHIPS AND DISTRIBUTION NETWORK UVEX’s business model relies heavily on strategic 27 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06 UVEX AUSTRAL IA