Business View Oceania - June 2024

Dr. Swan notes, “Upgrading to IDEXX machines reflects our ongoing commitment to providing the best possible care for our patients. With these new tools, we can deliver faster, more reliable results, crucial for timely and effective treatment.” BUSINESS GROWTH AND DEVELOPMENT The investment in new equipment has also contributed to the practice’s growth. Dr. Swan states that while the initial cost can impact profits, the long-term benefits are substantial. “Updating our lab equipment comes at a cost, but it ensures we can provide better client results,” Dr. Swan explains.“We’re prepared to take a short-term hit for long-term gains in quality and reliability.” The practice has also welcomed a new partner, Reuben Welke, who has been with Swans Veterinary Services for several years. His inclusion in the partnership team reflects the practice’s commitment to fostering growth and providing opportunities for younger veterinarians. “We’re excited to have Reuben join our partnership team,” Dr. Swan says. “It’s part of our vision to bring in younger partners who will continue to drive the practice forward.” CHALLENGES AND FUTURE GOALS Despite its successes, Swans Veterinary Services faces industry-wide challenges, such as maintaining affordable services while ensuring sustainable business growth. Economic pressures on clients, especially in the farming community, also present challenges. “Keeping veterinary services affordable while making a good living is a balancing act,” Dr. Swan acknowledges.“Economic conditions, particularly in the farming sector, can impact our business, but so far, we’ve managed to navigate these challenges.” COMMUNITY ENGAGEMENT AND IMPACT Swans Veterinary Services is deeply involved in the local community, sponsoring various clubs and events. Its support extends to animal-oriented groups and broader community initiatives. 39 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06 SWANS VETERINARY SERVICES