Business View Oceania - June 2024

Executive Officer (CEO), leads the organization with visionary leadership and strategic acumen that drive MEA’s mission. LEGACY AND DIVERSE MEMBERSHIP “We were established in 1975; we will have our 50th anniversary in 2025. So, it’s quite an achievement, and not many organizations get to hang around for that time,” McDonald proudly remarks. The association’s membership is diverse, encompassing individuals and businesses from every state and territory in Australia. “Our members can fit into three broader segments. They are the people and businesses who produce events, the venues and destinations where events are held, and the suppliers to industry,” McDonald explains.The inclusivity ensures that MEA represents the entire spectrum of the events industry, from corporate conferences to grand festivals and intimate weddings. VISION AND MISSION Under McDonald’s leadership, MEA has undergone significant strategic planning to refine its vision and mission. “These days, we’re saying our vision is to be and be recognized as the heart of the Australasian events community. Our mission and our strategic platform are to lead, empower, and connect individuals and businesses in the Australasian events community to achieve their goals through sustainable growth,”McDonald outlines. The mission is supported by four strategic platforms: leadership, empowerment, connection, and sustainable growth. COMMUNICATION AND MEMBER ENGAGEMENT Effective communication and engagement with its members are paramount for MEA. The association employs a multifaceted approach, combining electronic communication with face-to-face interactions.“We have an annual conference, Evolve, a weekly newsletter, direct emails, social media channels, and quarterly social and professional development events in each state and territory,” McDonald details. The blend of digital and personal interaction ensures that MEA remains accessible and 47 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06 MEET INGS AND EVENTS AUSTRAL IA (MEA)