Business View Oceania - June 2024

In addition to the annual conference, MEA hosts quarterly social and professional development events in each state and territory. The events provide members regular opportunities to connect, learn, and share their experiences. SUPPORTING SUSTAINABLE GROWTH Sustainability is a key focus for MEA, both in terms of the association’s growth and the growth of its members. “Our mission and strategic platform are to lead, empower, and connect individuals and businesses in the Australasian events community to achieve their goals through sustainable growth,” McDonald outlines.The commitment to sustainability is reflected in MEA’s operations, from educational programs to advocacy efforts. One way MEA supports sustainable growth is through its advocacy work. By representing the industry’s interests to government bodies and other stakeholders, MEA ensures that the value of events is recognized and supported. “We advocate 52 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06