Business View Oceania - June 2024

tourism is a win-win. It provides financial support for conservation efforts while educating the public and fostering a deeper connection to wildlife. FUTURE VISION AND IMPACT Looking ahead, WTA aims to continue promoting wildlife tourism that balances economic gain with conservation and animal welfare. Green underscores the importance of this balance, stating, “We want to promote wildlife tourism that supports biodiversity conservation and animal welfare while also benefiting local communities and tourism operators.” A significant part of this vision involves educating tourists and operators about sustainable practices and the positive impact on conservation.Furthermore, WTA is focused on diversifying the types of wildlife tourism available, particularly in regional and remote areas. By promoting lesser-known species and destinations, they aim to spread the economic benefits of tourism more evenly and reduce pressure on popular sites. EXPANDING GLOBALLY WTA’s influence is not confined to Australia. The ote address at WTA’s 2022 conference at Griffith University 62 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06