Business View Oceania - June 2024

NING WELFARE T he Zoo and Aquarium Association (ZAA), a unique entity in wildlife conservation and animal welfare, was established in 1990. Originally known as the Regional Animal Species Project (RASP), it transformed in 2010, rebranding as the ZAA to better align with its mission and scope. By 2012, the association’s impact was further solidified with the introduction of the Wildlife Conservation Fund, which bolstered its ability to support conservation initiatives. Offering the direction and guidance needed to ensure quality animal conservation efforts 66 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06