GREEN HOMES A U S T R A L I A SUSTAINABILITY STARTS AT HOME JUNE 2025 VOL 07 BUSINESS VIEW OCEANIA ALSO IN THIS ISSUE BARENBRUG AUSTRALIA
WWW.BUSINESSVIEWMAGAZINE.COM Email for all inquiries: info@businessviewmagazine.com 2422 Palm Ridge Road, Suite 820 Sanibel FL, 33957 239.220.5554 CONTACT US TITLE SPONSORS GREAT NEWS! Business View Publishing was named to the 2020 Inc. 5000 list of America’s Fastest-Growing Private Companies! Read the press release Editor in Chief Karen Surca Editor Veronica Enair Research Directors Dylan Tenbrink Clementine Walton Contributing Writers Dan Macharia Director of Production Jared Ali Director of Marketing Nora Saliken Director of Administration Michelle Siewah Digital Strategist Jon Bartlow Art Director Renée Yearwood Managing Director Alexander Wynne-Jones COO Matthew Mitchell Executive Publisher / CEO Marcus VandenBrink 1 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
EDITOR’S NOTES Let’s address the elephant in the room. It is a time of unpredictability around the world. This is the new reality. However, just as we came out of a world pandemic and saw economies continue to grow, so too are regions around the world currently despite some global fiscal realities. The Oceania region is one such area that is seeing strong real estate and housing numbers while it looks towards more affordable housing options long term. It is not an exaggeration to say that overall, the economy is showing signs of resilience as a multitude of companies are able to grow and prosper. As we look ahead to this tangible business growth across Australia and New Zealand, it is clear that there are good things around the corner. Companies and organizations are putting master plans in place to capture growth potential and are tweaking their business models to ensure future success. Here at Business View, we have been busy dissecting this recipe for success for those entities we were fortunate to profile this month, and are privileged to give an inside view of the business models making them tick. As always, our editorial team looks forward to bringing you exciting developments across all business sectors in the region, and we enjoy producing leading sectorfocused features that engage and inform our valued business readership. June’s issue takes you on a journey into the workings of Barenbrug Australia, a globally recognized in pastured seed development. Expanding into the Australian market has extended its international reach and it continues to lead the path in innovation. Business View also sat down with Green Homes Australia that has grown to become a global brand of distinction in the often cutthroat world of new construction. Setting it apart from its competitors, its CEO Mick Fabar has put sustainability in the construction drivers seat and is dedicated to building green, efficient and affordable homes. As we continue to bring you features covering the very best in business developments across the Oceania region, we hope that our valued business leaders learn a little something new about their relevant business sector, as well as key developments in other industry sectors that may help drive their business model forward. Karen Surca Editor in Chief Dear Readers, 2 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
VOLUME 07, ISSUE 06 13 BARENBRUG AUSTRALIA Celebrating 120 Years of Agricultural Advancement COVER GREEN HOMES AUSTRALIA 2 EDITOR’S NOTES 5 OPENING LINES AGRICULTURE BARENBRUG AUSTRALIA 13 3 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
25 25 GREEN HOMES AUSTRALIA Sustainability Starts at Home CONSTRUCTION The articles in this publication are for information purposes only. Business View Publishing assumes no liability or responsibility for any inaccurate, delayed, or incomplete information, nor for any actions taken in reliance thereon. The information contained about each individual or organization has been provided by such individual or organization without verification by us. The opinion expressed in each article is that of its author and does not necessarily reflect the opinion of Business View Publishing. GREEN HOMES AUSTRALIA 4 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
CO-OPERATIVE AND MUTUAL SECTOR POISED FOR FURTHER GROWTH AFTER STRONG YEAR: BCCM Source: arr.news, News Editor, First Published June 19, 2025 Australia’s co-operative and mutual sector has ambitions to emulate its UK counterpart’s planned doubling in size, after recording an 8.4 per cent increase in annual revenue. The latest National Mutual Economy Report (NME), published today by the Business Council of Co-operatives and Mutuals (BCCM), shows continued resilience by the sector against a backdrop of on-going global volatility and stabilising inflation. The top 100 co-operatives and mutuals posted revenue of $47.7 billion in the year to June 30, 2024, up from $44 billion in the previous year. Total revenue for the sector is now 38.6 per cent higher than in FY 2021, reflecting consistently robust growth during the post-Covid period and laying strong foundations for continued expansion. “Australia’s co-operatives and mutuals continue to demonstrate their resilience despite challenging conditions both globally and domestically, reinforcing the strength of this under-appreciated business model,” said Melina Morrison, Chief Executive Officer of the BCCM. “There is enormous potential for the sector to make an even greater contribution to a more competitive and productive economy, given appropriate regulatory settings and support from government. “Co-ops and mutuals are already delivering positive outcomes for members and their communities in a number of challenging areas, including affordable housing, aged care and disability support services, regional banking and agriculture. “We look forward to working with government and regulators to position co-ops and mutuals at the centre of the economic and social agenda, similar to the UK Labor Government’s initiative to double the size of its mutual sector,” Ms Morrison said. Co-operatives and mutuals have shown remarkable resilience in the face of economic headwinds, reinvesting surpluses locally and maintaining service delivery. Government should look to the business model to help stimulate economic growth amongst smaller Australian firms. Sectors targeted for growth like manufacturing and renewable energy could benefit from co-operatives as a vehicle to scale small and medium businesses. The top 100 features some of Australia’s biggest unlisted companies including West Australian grain handler CBH, health insurers HCF and HBF, motoring groups NRMA, RACQ and RAC as well as health and financial services group Australian Unity. The mantle of Australia’s largest co-op again went to CBH, which recorded turnover of $4.69 billion. CBH’s Chief Executive Officer, Ben Macnamara, said the outlook for the agricultural sector remained strong with a growing WA crop size and global demand for grain remaining strong. “At CBH, we’re seeing the benefits of sustained investment in supply chain efficiency and infrastructure. That said, volatility is a constant in our industry, whether it’s from global geopolitical tensions or market disruptions. “Despite this, we must continue to innovate alongside our grower members, remain cost-conscious and ensure that we’re delivering value back to our members, not just in strong seasons but in the tough ones too.” Steve Laidlaw, the chief executive of Australia’s largest customer Opening Lines 5 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
The NME report shows that Australia’s co-ops and mutuals had combined active memberships of 37.3 million during the 2024 financial year, up from a previous 34.7 million. There was a total of 1834 co-ops and mutuals, directly employing at least 94,400 Australians. This was a slight increase on the previous year, despite heightened merger activity, particularly among customer owned banks, driven by the need to find scale and efficiencies in a competitive banking environment. TOP 10 CO-OPERATIVE MUTUAL ENTERPRISES BY TURNOVER owned bank, People First Bank, also highlighted the unique challenges facing the sector. “Increasingly, Australians are turning to organisations that act with integrity, serve a clear purpose and contribute to their communities. “That presents a real opportunity for co-ops and mutuals, but also a clear challenge. Customers want to bank with organisations that have a social conscience and do good. However, this is not enough, they also need their experiences to be simple and tailored to their needs. We need to meet both of these elements if we are going to continue to succeed.” The NME report shows that the top 100 managed assets worth $217 billion, up 4.8 per cent on the previous year, while net profit after tax was $1.87 billion. Co-operatives and mutuals exist for the benefit of their members, which may be customers, staff, suppliers, or a combination of stakeholders. Unlike listed companies, they are not motivated by the need to maximise profits and pay dividends to investors. Instead, they can use surplus funds to reinvest in services and deliver benefits to members. Eight in every 10 Australians are members of at least one co-operative or mutual. Outgoing Chief Executive Officer of HCF, Sheena Jack, said the mutual model’s strength lay in “putting people before profits”. “Our members aren’t just customers—they’re the reason we exist. Every decision we make has our members at the centre. Being part of a mutual like HCF means members benefit directly from the value we create, from lower premiums, more generous benefits, better customer service, and access to health programs that support their wellbeing.” CME STATE SECTOR TURNOVER CBH WA Agribusiness $4.69 BN HCF NSW Health insurance $4.18 BN Capricorn Society WA Purchasing services $3.73 BN HBF WA Health insurance $2.34 BN RACQ Qld Mobility services $2.33 BN Australian Unity Vic Financial services $2.17 BN RAC WA Mobility services $1.59 BN People First Bank SA/Qld Financial services $1.32 BN Newcastle Greater NSW Financial services $1.29 BN Teachers Health NSW Health insurance $1.10 BN That merger activity has continued in the current financial year with Bank Australia and Qudos Bank set to unite in July, while Teachers Mutual Bank Limited and Australian Mutual Bank Limited, and Regional Australia Bank with Summerland Bank, are considering mergers for 2026. Commenting on drivers behind consolidation, Bank Australia CEO and managing director Damien Walsh said: “Customerowned banks continue to face common challenges around economies of scale, replacing legacy technologies and growing cybersecurity threats. “How smaller institutions balance these competing challenges and drive continued improvements in customer experience will be critical to their future success.” 6 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
OPENING LINES MAYOR WELCOMES CARGILL TAKEOVER Source: arr.news, Naski Swami, First Published June 19, 2025 Naracoorte Lucindale mayor Patrick Ross has expressed support for the recent acquisition of Teys Australia by US-based food and protein powerhouse Cargill. Given that a significant portion of the local workforce is employed at the Teys facility in Naracoorte, mayor Ross emphasised that the longstanding partnership between Teys—and now Cargill—and the community would continue to thrive. He also reaffirmed the council’s commitment to collaborating with Cargill to maintain a safe and inclusive community where employees could comfortably live and raise their families. “I received notification via official letter that TEYS Australia had sold their share of the company to Cargill,” he said. “Cargill employs over 160,000 people worldwide, and it is because of their people that they can carry on their business.” Mayor Ross said beef processing had been happening at Naracoorte for many decades now and has had several owners over that period. 7 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
“It is not by chance that we have a beef processing facility here in Naracoorte or that JBS has a lamb processing facility at Bordertown. “The Greater Green Triangle of South Australia and SW Victoria is a powerhouse of prime red meat production. With our reliable growing season and good supply of groundwater, we can supply the best quality red meat product to these facilities yearround.” He said Cargill is a family-owned business and global leader in the food industry. “…and they have been in partnership with Teys for 14 years, and the Teys family business was looking for change, and the Teys family sees Cargill as the perfect fit for the longevity of the plant at Naracoorte.” Mr Ross said he looked forward to Cargill running the Naracoorte facility. “I look forward to the Naracoorte Cargill plant operating while the Greater Green Triangle continues to produce the premium quality from the highly productive and lush Limestone Coast Region of South Australia.” 8 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
OPENING LINES COUNCILS SAY FARMERS STILL NEED MORE HELP Source: arr.news, Naski Swami, First Published June 19, 2025 Rural Councils Victoria (RCV) has acknowledged some breakthrough wins delivered by the Victorian government’s Drought Response Taskforce, while warning significant challenges remain unresolved. The government has agreed to speed up access to interstate fodder, expand fodder delivery routes and fast-track kangaroo control permits for rural landholders. “These are steps in the right direction but there’s still a mighty long way to go,” said RCV deputy chair Cr Kate Makin, who is a member of the taskforce. “RCV has been in constant dialogue with member councils about the types of supports rural communities require.” Towong Shire mayor, Cr Andrew Whitehead, said that “We are pleased with the government’s announcement to provide a 12-month pause on the increased Emergency Services and Volunteer Fund Levy (ESVFL) for all primary producers.” “This decision follows strong advocacy from local councils, community members and those who signed petitions and participated in protests. “While this is a positive step, council continues to oppose the ESVFL and is calling on Premier Jacinta Allan to meet with rural councils to discuss a fairer path forward. “If you haven’t done so already, I encourage you to sign the petition and help us continue the push for meaningful change at www.change.org/p/protectfarmers-and-rural-families-from-unfair-new-tax.” Cr Makin added that there were key matters the taskforce still needed to deliver on including subsidised council rates, fair loans and ongoing council supports. “We need to be talking about how to deliver fullyfunded rate subsidies for primary producers in drought zones, zero interest loans that don’t need to be matched by farmers and direct funding for councils to boost local support programs and infrastructure spending,” she said. “These are common sense measures that would help farmers and local economies immediately.” 9 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
Other challenges raised by rural councils include the need for:- • Greater access to emergency water supplies, including assistance with delivery • Household allowances to support families through hardship • Boosted mental health supports • A relaxation of roadside grazing rules • The expansion of the Rural Financial Counselling Service, • More flexibility in the criteria for on-farm infrastructure support • Additional support for community events and social opportunities to strengthen social bonds and reduce isolation. 10 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
BARENBRUG AUSTRALIA CELEBRATING 120 YEARS OF AGRICULTURAL ADVANCEMENT agriculture 11 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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CELEBRATING 120 YEARS OF AGRICULTURAL ADVANCEMENT A GLOBAL LEADER IN PASTURE SEED DEVELOPMENT BARENBRUG AUSTRALIA AT A GLANCE BARENBRUG AUSTRALIA WHAT: A leading seed company committed to the research and development of high-quality pasture and forage seeds, cropping, turf, and seed enhancement solutions tailored to Australian agriculture. WHERE: Australia WEBSITE: www.barenbrug.com.au 13 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
L T We’re part of the Royal Barenbrug Group, a Dutch-based company,” says Tom Dickson, Managing Director of Barenbrug Australia, “Last year, in 2024, we proudly celebrated 120 years of history and success.” The milestone marks more than just longevity—it reflects the company’s enduring commitment to supporting farmers, improving livestock productivity, and strengthening food systems. Since its founding in 1904, Barenbrug has evolved from a pioneering European enterprise into a globally respected leader in pasture seed development, shaping agricultural landscapes across Europe, Australia, and beyond. DECADES OF GROWTH IN AUSTRALIAN SOIL Barenbrug’s expansion into the Australian market is a story of calculated growth and strategic 14 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
integration.Although the Barenbrug name was only formally adopted in Australia in 2018, following a unified global rebrand, the company’s presence in the region dates back more than 30 years. A key milestone was the acquisition of Heritage Seeds, a respected local seed company that provided a strong foothold and deep knowledge of the domestic market. Growth continued with the absorption of Seedmark in 2011 and the strategic acquisition of Blue Ribbon and Australian Premium Seeds in 2019. Each move represented a deliberate step forward in strengthening Barenbrug’s product diversity, expanding its customer base, and reinforcing its supply chain capabilities. Today, Barenbrug Australia operates as an agile and formidable force in the forage seed industry, maintaining a stronghold that stretches from the temperate pastures of Tasmania to the rugged cattle country of northern Queensland. STRATEGIC SYNERGY Operating under the expansive Royal Barenbrug Group offers a unique advantage. The company benefits from the global group’s long-term vision and broad strategic oversight, while retaining the flexibility to respond to regional market dynamics. “All the operational companies operate a little bit independently of the global group... so we can adapt to our local markets with some agility,” Dickson explains. This dual structure allows Barenbrug to maintain high standards and leverage international research while making locally informed decisions.“There is a real benefit in being part of a large business with a global network, but also having the ability still to be part of a family business and local entrepreneurship,” he adds. PRECISION BREEDING FOR LOCAL AND GLOBAL MARKETS Barenbrug Australia’s operation is driven by the development of high-performance forage seed genetics, also known as germplasm. The company’s primary focus is on serving the livestock industries, with tailored solutions for three major sectors: temperate red meat (encompassing beef and lamb), subtropical and tropical beef, and dairy. Each 15 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06 BARENBRUG AUSTRALIA
sector presents its own climatic and environmental demands, and Barenbrug has developed a portfolio of products specifically suited to these varied regions. Yet Barenbrug’s reach extends well beyond domestic boundaries.About 20% of its total revenue is derived from international markets, with strong demand from South America, South Africa, and parts of the Middle East. These markets rely on the superior genetics developed and produced in Australia, where unique environmental conditions enable the creation of highly adaptable, resilient seed varieties. However, global operations also mean navigating volatile geopolitical and environmental factors. As Dickson notes, the sudden regulatory changes in Saudi Arabia, once a key buyer, significantly impacted export strategies. Still, the company’s ability to pivot and refocus its efforts emphasizes the strength and resilience of its business model. A RAPID PIVOT UNDER PRESSURE “Saudi Arabia decided to stop importing certain seeds due to water restrictions,” Dickson reveals. With no warning, one of their key markets vanished overnight, forcing Barenbrug to remove 10% of its revenue from the annual budget just weeks before the end of the fiscal year. “We had a major restructuring... which unfortunately resulted in a 15% reduction in our workforce.” The sudden change exposed the realities of long lead times and inventory-heavy operations.“We produce seed with 18-month lead times. Once something changes overnight, and you’ve already committed to the product, it has a big impact on inventories,” he says. Despite the pressure, Barenbrug adapted, streamlined operations, and continued to uphold its commitment to delivering high-quality seed to its customers. Barenbrug’s market is complex, its processes multifaceted. Domestically, the company operates through a distribution network that includes partners such as Elders and Nutrien.“We see our customer as both the end user—the farmer—and also the channel partner. We want to create value right across the value chain,” Dickson says. That value creation is powered by the genetic gain Barenbrug delivers, 16 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
making farming more profitable while strengthening its competitive advantage. INNOVATION THROUGH R&D ECOSYSTEM The seeds themselves are the product of a deep and collaborative innovation ecosystem. Barenbrug draws from a global R&D network that spans 17 countries, while also running its local breeding programs. “The whole process is 12 to 13 years from the time you make crosses to delivering a product,” Dickson notes. Public-private partnerships also play a critical role. For example, Barenbrug has collaborated with the South Australian Research and Development Institute (SARDI) for over 30 years on a lucerne breeding program—the longest-running of its kind in Australia. Other innovative alliances include DairyBio (a partnership between Dairy Australia, AgriBio, and Agriculture Victoria) and the Zero Net Emissions Cooperative Research Centre, where Barenbrug is investing in low-emission forage development in collaboration with the University of Queensland. “We think we can have a big impact downstream on emissions intensity,” Dickson says.“Improved quality improves the amount of carbon dioxide equivalent or methane produced per kilogram of live weight.” FROM SEED TO SHELF The seed production journey at Barenbrug is an intricate and carefully managed process that spans the length and breadth of Australia. With hundreds of contracted growers located from Tasmania in the south to the Atherton Tablelands in far North Queensland, the company leverages the unique conditions of each region to cultivate seed varieties specifically suited to their respective climates and soil types. This decentralised model not only ensures geographic diversity and risk mitigation but also guarantees access to the best environmental conditions for producing high-quality seed. Once harvested, the raw seed is delivered to thirdparty processors where it undergoes a rigorous cleaning process to remove impurities, debris, and unwanted seed species. The cleaned seed is then 17 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06 BARENBRUG AUSTRALIA
CULTIVATING SUCCESS: How Barenbrug Australia and GTE Technology Revolutionized Seed Coating When Barenbrug Australia set out to transform its seed coating operations—driven by a bold vision to integrate advanced technology while prioritising safety, sustainability, efficiency, and cost-effectiveness.To bring this vision to life, they needed more than a supplier.They needed a partner committed to continuous improvement, innovation, and exceeding best practices. After a global review of suppliers, one name stood out: GTE Technology. While many looked promising on paper, only GTE demonstrated the capability to deliver across every critical pillar. Their reputation, adaptability, and commitment made them the clear choice. From the very beginning, GTE worked closely with Barenbrug—from trial equipment and pre-design through to custom modifications and final commissioning—ensuring every detail aligned with the company’s high standards. The result? A seamless, high-performance seed coating facility built for long-term success. Years later, Barenbrug continues to operate at peak efficiency, backed by unmatched after-sales support that turns service into partnership. It’s no surprise three more Barenbrug companies globally have since chosen GTE.The question isn’t “Would we use GTE again?”—it’s “When can we start?” GTE Technology – SHARED JOURNEY, SHARED SUCCESS Ready to elevate your seed coating capabilities? Choose the partner who delivers beyond expectations. CULTIVATING SUCCESS By transforming the future of seed enhancement through innovation, safety, and sustainability. Creating tomorrow’s technology for today. sales@gtetech.au I +61 3 5338 2001 I gtetech.au
blended and coated to enhance its agronomic value and ensure a higher rate of establishment and productivity once it reaches the paddock. Barenbrug partners with GTE Technology who provide coating equipment, to apply proprietary seed coatings that include protective polymers, lime, micronutrients, and biological agents such as rhizobia—beneficial bacteria that enable legumes to fix atmospheric nitrogen naturally. This stage of the process is critical in equipping farmers with seeds that are not only high-performing but also sustainable and environmentally responsible. Logistics and distribution then take center stage, with Barenbrug working alongside key freight and warehousing partners to move seed efficiently across the supply chain. Whether delivering to central distribution hubs or directly to reseller partners, the company maintains a laser focus on timeliness, quality control, and customer satisfaction. From the ground to the gate, every step in the supply chain reflects Barenbrug’s commitment to excellence. DATA AND DNA On the technology front, Barenbrug is deeply invested in digital infrastructure and data-driven agriculture. Internally, the company uses sophisticated software platforms to manage every phase of the seed 19 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06 BARENBRUG AUSTRALIA
formulation and manufacturing process. For seed coating, systems track detailed ‘bill of materials’ for each product, ensuring that ingredients such as lime, fungicides, trace elements, and polymers are measured, mixed, and applied with precision. Barenbrug’s R&D programs benefit from advanced statistical and genomic tools. Programs such as R and Genovix are used to store and analyze vast volumes of breeding data, while cloud infrastructure, including Amazon Web Services, supports scalable genomic selection initiatives.This allows Barenbrug scientists to predict the field performance of new varieties based on DNA sequencing, accelerating the breeding cycle and increasing genetic gain across generations. Through these innovations, Barenbrug is pushing the boundaries of what’s possible in sustainable agriculture. PEOPLE-FIRST CULTURE But what is it like to work at Barenbrug? According to Dickson, culture is everything, and it begins with the people. “We have that friendly, family-type culture. Innovation is a cornerstone, as is collaboration. We invest in our people and care for each other,” he says. This focus on people manifests in numerous ways. Barenbrug places strong emphasis on professional 20 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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development, offering structured training pathways, leadership coaching, and regular performance feedback to ensure all employees are equipped to grow in their roles. Team cohesion and open communication are actively encouraged, with crossfunctional collaboration forming the backbone of many strategic initiatives. POSITIONED FOR LONG-TERM GROWTH Looking ahead, Barenbrug is focusing on four key strategic pillars: market-led innovation, operational efficiency, investment in people, and advancing its technology platform. “We want to create more differentiation between us and our competitors,” Dickson says.“And that means investing in molecular technology, gene editing, and adaptive breeding.” Operational efficiency is just as critical. With climate volatility and unpredictable demand patterns, Barenbrug aims to remain lean, resilient, and agile. “We can’t be a cost-heavy business,” Dickson stresses. “We have to be able to weather the downturns and still deliver our commitments.” Whether serving Australian graziers or dairy farmers in South Africa, the Barenbrug mission remains steadfast: deliver consistent, high-performing forage solutions that create real value on the ground. With its century-plus legacy, global support system, and laser focus on innovation, Barenbrug is poised to continue leading the field—literally and figuratively— for decades to come. PREFERRED VENDOR/PARTNER n GTE Tech www.gtetech.au Our Vision: We are committed to advancing the seed, feed, and food industries through continuous innovation. As leaders in specialist, technology-driven equipment, we empower our clients to work more efficiently and sustainably. Together, we are building tomorrow’s seed, feed, and food technology—today. 22 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
GREEN HOMES AUSTRALIA SUSTAINABILITY STARTS AT HOME construction 23 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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GREEN HOMES AUSTRALIA AT A GLANCE GREEN HOMES AUSTRALIA WHAT: A national building company that specializes in designing and constructing energy-efficient, sustainable homes. WHERE: Orange, New South Wales, Australia WEBSITE: www.greenhomesaustralia.com.au SUSTAINABILIT STARTS AT HOM 25 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
TY ME When Mick Fabar launched Green Homes Australia in 2006, his goal wasn’t to follow market trends—it was to address fundamental issues in the way homes are designed and built. At the time, few in the industry were seriously considering energy efficiency or long-term environmental impact. Fabar recognized an opportunity to change that.As CEO, he developed a model that prioritizes sustainability, affordability, and livability—an approach that continues to evolve as the company expands globally. GOING GREEN FOR THE BEST HOME OPTIONS 26 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
BUILDING A GLOBAL BRAND “Green Homes Australia commenced operations back in 2006 and grew fairly rapidly through the early 2000s,” Fabar explains. By 2012, the company had successfully transitioned to a franchise model, extending its reach across most metropolitan and regional areas of the country.Three years later, it had achieved national coverage under the Green Homes brand. Expansion into New Zealand followed, and in 2019, Green Homes began operations in the United States, utilizing a similar business framework. Today, the combined efforts of these entities result in the construction of over 1,000 homes annually, with the Green Homes brand globally trademarked and copyrighted.The company now operates in more than 67 locations across Australia and maintains a hybrid corporate-franchise model that continues to attract builders who seek more than just profit—they want purpose. DELIVERING ENERGY-EFFICIENT SOLUTIONS Green Homes Australia operates through a hybrid model that blends corporate oversight with franchise-driven delivery.The company delivers new builds and upgrades existing homes, emphasizing full energy efficiency in both approaches. Its team comprises a diverse set of professionals, including energy home modelers, architects, brand managers, and construction supervisors. This enables them to maintain strict quality control throughout the entire building process, while tailoring solutions to local climates and consumer needs. “We operate out of several display model home precincts and partner exclusively with national retailers to offer the best affordable outcome for our clients,” Fabar says. Notably, all of Green Homes Australia’s designs are pre-approved under the Green Loan Program—a government-backed initiative that provides reduced interest rates to consumers building energy-efficient homes. “We’re one of the only builders in the country to have our full suite of designs fully approved by the Green Loan Program,” he adds. From fully custom projects to spec homes and turnkey solutions, the company offers a broad range of builds grounded in energy-conscious design.They maintain consistency across the board by applying solar passive design principles and a rigorous modeling process for energy efficiency. EFFICIENCY STARTS WITH THE BLUEPRINT In a market where “smart homes” are frequently equated with sustainable homes, Fabar’s perspective offers a much-needed recalibration. “The reality is that to build an energy-efficient, sustainable, healthy home, there is no technology required,” he says. While 27 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06 GREEN HOMES AUSTRALIA
Green Homes certainly incorporates innovative technologies where appropriate, Fabar emphasizes that the bedrock of sustainable construction lies in proper orientation, thoughtful material selection, and airtight construction. “If we orient the home the right way, put the windows in the right position, and seal the home correctly for energy leakage out of those living spaces, we know that we can build our homes around 70% more energy efficient than a standard home.” He explains that true sustainability begins before the first brick is laid, with design that interacts intelligently with its surrounding environment. That said, when technology is layered onto a solid design foundation, the results are exceptional. “Then when you get to the fit-out stage and you add energy efficient appliances, LED lights and energy efficient cooktops, energy efficient solar batteries, solar systems and batteries, an EV car charging system… they don’t have to do a lot of work because 28 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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the home’s already energy efficient designed and constructed.” LAYING THE GROUNDWORK Fabar is quick to distinguish Green Homes from competitors whose strategies rely heavily on superficial add-ons. “People think that an energyefficient home is a home with energy-efficient appliances. That’s not an energy-efficient home,” he clarifies. Green Homes goes beyond compliance, utilizing modeling software that leverages national data to simulate the energy performance and carbon emissions of each project. “What we do well is make sure that the right design is done first… Then the second part of energy efficiency is choosing the right products.”The result? Homes that are not only energy-neutral but poised for future adaptability. STRENGTH IN PARTNERSHIPS Green Homes Australia operates within a welldefined and values-driven network of franchisees, subcontractors, and product suppliers who share the company’s mission of creating sustainable, energyefficient housing. This collaborative ecosystem ensures that every project, whether a new build or an upgrade, is executed with consistency, quality, and environmental responsibility. Franchisees who join the Green Homes network gain far more than branding rights; they are equipped with an extensive suite of support services that span energy modeling expertise, business mentoring, comprehensive marketing resources, and the operational systems needed to run an efficient and profitable enterprise. “They’re doing better things for their community and their environment and their customers,” Fabar explains, emphasizing the deeper sense of purpose that motivates builders in the network. This values alignment fosters a unique culture where innovation and environmental stewardship go hand in hand, allowing each franchise partner to contribute meaningfully to their local area while benefiting from national-level support and recognition. 30 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
On the product side, Green Homes Australia collaborates with leading manufacturers, such as Miele, a well-regarded appliance provider known for its commitment to energy efficiency. These partnerships are carefully selected to reinforce the company’s core commitment to sustainability at every stage of the build process. “We try to partner with product suppliers that are committed to energyefficient homes and committed to energy efficiency outcomes for consumers,” Fabar adds. Unlike in previous decades, when eco-friendly products were scarce or came at a premium, today’s market has undergone significant evolution. A growing number of manufacturers are not only offering sustainable products; they’re making them central to their business strategy. This shift has enabled Green Homes Australia to reduce costs further and increase accessibility for clients who want to build smart, healthy homes without compromising on quality or performance. THE SHIFT TOWARD GREEN HOMES According to Fabar, consumer demand is outpacing the industry’s ability—or willingness- to respond. “We’re getting inundated with consumers wanting energy-efficient outcomes,” he says. Whether it’s for a new build or an upgrade of an existing structure, homeowners are increasingly motivated by a mix of cost savings, health benefits, and environmental stewardship. “The industry’s a very culturally driven industry, and it’s still stuck where it was 60 years ago,” he says candidly. While there have been some advancements, he describes them as marginal. “Builders and designers are still focusing on just building homes that keep the water off the occupants’ heads.” Fabar sees the most significant changes being driven by green finance and consumer choice. Australia’s Green Home Loans, which reduce mortgage rates for certified green homes, are one example of the financial tools driving the sector forward. EXPERIENCE YEAR-ROUND COMFORT WITH THERMOPANEL GARAGE DOORS Your Vision, Our Expertise Reducing thermal transmission by up to 30%. Cooler in summer and warmer in winter. Improved energy efficiency. Insulation built into frame. gliderol.com.au/danmar-doors Designed for superior insulation and performance, these doors deliver an impressive thermal resistance rating of 2.2. Supplied by Gliderol Garage Doors. Danmar - Thermopanel Final Design.indd 2 5/16/2025 12:32:51 PM 31 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06 GREEN HOMES AUSTRALIA
A MISSION-LED TEAM For Fabar, company culture isn’t a peripheral concern—it’s the foundation on which everything else is built. “I would describe the culture at Green Homes to be family-oriented and environmentally focused,” he says, emphasizing that the company’s values are not just spoken but lived out daily by team members across all levels. From executive leadership to local franchise builders, everyone involved is united by a shared purpose: to create homes that are not only energy-efficient but also improve the lives of the people who live in them. This sense of purpose fosters a strong, missiondriven environment where builders aren’t just constructing houses—they’re contributing to something much larger. “They’re building legacies for themselves,” Fabar notes, referring to the pride and long-term impact felt by those in the network. Many franchise partners view their involvement not just as a business opportunity, but also as a way to make a meaningful impact in their communities through environmentally responsible construction and education. MARKETING THAT MATCHES THE MESSAGE The company’s marketing strategy is equally aligned with its values. “Our primary method is online, multiple online strategies,” Fabar shares. Rather than rely on traditional print or TV advertising, the brand invests in robust digital platforms, educational content, and interactive tools to help consumers understand the benefits of building green. “That’s where all consumers are.They’re doing their research online.” SCALING SUSTAINABILITY FOR GENERATIONS The future of Green Homes Australia is defined by scale and ambition. “There are two projects we’re focused on,” Fabar says.The first is the development of green communities—clusters of 50 or more freestanding homes that are energy-neutral and 32 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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carbon-free. These communities are intended to model what entire neighborhoods of the future could look like. The second is even more transformative. “We’re focused on ensuring that thousands of Australian homes, existing homes, are upgraded to all-electric energy-efficient homes,” Fabar shares. With a target of transforming at least 50,000 homes over the next three to five years, Green Homes is setting its sights high, not for the sake of market share, but for measurable impact. PREFERRED VENDOR/PARTNER n Highgrove Bathrooms www.highgrovebathrooms.com.au Highgrove Bathrooms has been supplying tradesmen, builders, interior designers and renovators with the highest quality bathroom, kitchen and laundry products for over 20 years. With 50+ fully stocked showrooms nationwide, take your items home today or plan from the couch with our helpful design tools including a free 3D Bathroom Planner. n Gliderol Garage Doors www.gliderol.com.au For over 50 years, Gliderol has been a trusted name in providing Australian’s with high-quality garage doors. Gliderol has grown with Australia’s evolving needs, offering a diverse range including the specialty Danmar doors that can be custom designed to suit your home. For more information on the full range visit www.gliderol.com.au. 34 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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