blended and coated to enhance its agronomic value and ensure a higher rate of establishment and productivity once it reaches the paddock. Barenbrug partners with GTE Technology who provide coating equipment, to apply proprietary seed coatings that include protective polymers, lime, micronutrients, and biological agents such as rhizobia—beneficial bacteria that enable legumes to fix atmospheric nitrogen naturally. This stage of the process is critical in equipping farmers with seeds that are not only high-performing but also sustainable and environmentally responsible. Logistics and distribution then take center stage, with Barenbrug working alongside key freight and warehousing partners to move seed efficiently across the supply chain. Whether delivering to central distribution hubs or directly to reseller partners, the company maintains a laser focus on timeliness, quality control, and customer satisfaction. From the ground to the gate, every step in the supply chain reflects Barenbrug’s commitment to excellence. DATA AND DNA On the technology front, Barenbrug is deeply invested in digital infrastructure and data-driven agriculture. Internally, the company uses sophisticated software platforms to manage every phase of the seed 19 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06 BARENBRUG AUSTRALIA
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