formulation and manufacturing process. For seed coating, systems track detailed ‘bill of materials’ for each product, ensuring that ingredients such as lime, fungicides, trace elements, and polymers are measured, mixed, and applied with precision. Barenbrug’s R&D programs benefit from advanced statistical and genomic tools. Programs such as R and Genovix are used to store and analyze vast volumes of breeding data, while cloud infrastructure, including Amazon Web Services, supports scalable genomic selection initiatives.This allows Barenbrug scientists to predict the field performance of new varieties based on DNA sequencing, accelerating the breeding cycle and increasing genetic gain across generations. Through these innovations, Barenbrug is pushing the boundaries of what’s possible in sustainable agriculture. PEOPLE-FIRST CULTURE But what is it like to work at Barenbrug? According to Dickson, culture is everything, and it begins with the people. “We have that friendly, family-type culture. Innovation is a cornerstone, as is collaboration. We invest in our people and care for each other,” he says. This focus on people manifests in numerous ways. Barenbrug places strong emphasis on professional 20 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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