A MISSION-LED TEAM For Fabar, company culture isn’t a peripheral concern—it’s the foundation on which everything else is built. “I would describe the culture at Green Homes to be family-oriented and environmentally focused,” he says, emphasizing that the company’s values are not just spoken but lived out daily by team members across all levels. From executive leadership to local franchise builders, everyone involved is united by a shared purpose: to create homes that are not only energy-efficient but also improve the lives of the people who live in them. This sense of purpose fosters a strong, missiondriven environment where builders aren’t just constructing houses—they’re contributing to something much larger. “They’re building legacies for themselves,” Fabar notes, referring to the pride and long-term impact felt by those in the network. Many franchise partners view their involvement not just as a business opportunity, but also as a way to make a meaningful impact in their communities through environmentally responsible construction and education. MARKETING THAT MATCHES THE MESSAGE The company’s marketing strategy is equally aligned with its values. “Our primary method is online, multiple online strategies,” Fabar shares. Rather than rely on traditional print or TV advertising, the brand invests in robust digital platforms, educational content, and interactive tools to help consumers understand the benefits of building green. “That’s where all consumers are.They’re doing their research online.” SCALING SUSTAINABILITY FOR GENERATIONS The future of Green Homes Australia is defined by scale and ambition. “There are two projects we’re focused on,” Fabar says.The first is the development of green communities—clusters of 50 or more freestanding homes that are energy-neutral and 32 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 06
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