Business View Oceania | March 2020

21 22 BUSINESS VIEW OCEANIA MARCH 2020 BUSINESS VIEW OCEANIA MARCH 2020 then detailing and out the door. We keep a bit of product inside when we can, or outside in our yard, but because there’s such a large range of products, we try to have everything in kit form. So when someone rings up for an 8-foot mulcher with wheels on it we can pull that machine out, do the final assembly, do the balancing and painting and detailing and then it goes out directly to the customer. Or to one of our dealers that’s supplying to a customer. In areas where we don’t have dealers, we will sell direct. Generally, with Council business that is also direct selling, where we quote direct and deliver and do the operator training for Councils.” Agrifarm has about 50 dealers in Australia, and in many areas where a dealer isn’t within an hour of a customer, the company will sell direct and freight a machine to the buyer. Export is another growth direction for the firm. Over the years, they’ve sent a few container loads to New Guinea; a big prepaid order to Nigeria; and sales are doing well in New Caledonia. “We sent a container load over there early in 2019,” says Brett, “and I went over there and schooled the dealer on the product. Then we went out and saw a few farmers and since then they’ve ordered another container load of slashers that was delivered before Christmas. New Zealand is the next place we’re getting into.” Most of the marketing is done through networking at major trade shows, such as Farm Fantastic, FarmFest, Primex, Cotton Trade Show, AgQuip and Henty. In addition, Agrifarm works hard on keeping an active Social media and website presence – refreshing posts often with videos and new product lines for enhanced SEO. Expansion is always on the agenda and the company is currently in discussions to set up dealers in South Australia, Victoria and Tasmania. The idea is to help drought-proof the business – when some areas are struggling because of lack of rain, they can sell to other regions and still keep the volume going through. “Then when everyone’s got rain, we’ll be run off our feet and ALFORD HYDRAULICS & ENGINEERING PTY LTD Alford Cylinders “work harder longer”, our designs are serviceable, our product dependable, our reputation solid. Alford design and manufacture Cylinders for new applications for OEMs and Engineers, or replacement cylinders for specialist machines. We manufacture our Cylinders right here in Dubbo. We have a successful working relationship with Agrifarm spanning more than two decades. Australian manufacturers, supporting Australians. Our companies are aligned in our commitment to continue to manufacture a quality product, right here in Australia, providing jobs and security for future generations. Hydraulic Cylinder Manufacturer & Repairs Sales & Service Agent Sales & Distribution Sales & Distribution 33 Douglas Mawson Rd, Dubbo NSW 2830 (02) 6882 7211 clientsupport@alfordhydraulics.com.au www.alfordhydraulics.com.au COUNTER SALES SERVICE & REPAIR AGR I FARM IMPLEMENTS