Business View Oceania | Volume 4, Issue 3

95 96 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 3 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 3 by choice, not a typical centralised laboratory group. Instead, it is, by design, a hub of entrepreneurship. Each laboratory is usually an independent company led by an entrepreneur, who is empowered to make their own decisions in their own company and optimise their own services. Mrs Thevenet admits, “This is how in Australia we have grown so fast. As a leader, I readily give responsibilities to people who want them, and let them try. We grant freedom to operate, so staff and leaders are empowered to get things moving. Our decisions are taken locally and that feeling of empowerment is often cited as a key aspect of our culture. It’s also good for our clients because it means that when they have an issue or want to discuss strategy, they are talking to the decision-maker locally.” When it comes to marketing, Eurofins teams in Australia often feel that they could do a better job at communicating about the great things they do. As Mrs Thevenet puts it, “Fundamentally, we tend to be the quiet nerdy scientists of the food industry.” That being said, Eurofins Australia has jumped on the opportunity of online marketing, actively using social media and webinars – something COVID-19 has really forced them to learn faster. “We need to spread the knowledge and the science,” Mrs Thevenet adds, “and that’s something our customers value. They are buying science from us, and being able to rely on partners that can help them understand their technical challenges and teach them new technology is key, and we fulfill that role. And that’s a form of indirect marketing.” Looking to the future, Eurofins companies have grand plans in both Australia and New Zealand. They are still in an intense investment phase, being a more recent player in the country. Mrs Thevenet emphasises, “The entire Eurofins network of companies has an approach in all the geographies where it operates to aim for leadership positions in any given market or segment. Not just because we want to be bigger but because the innovation and technology aspects of our business are extremely capital intensive. What the Eurofins network prides itself on, and which has been a key differentiator for us, is that we tend to invest more than our peers and we put more of a focus on innovative technology than most traditional laboratories do. But this approach requires scale. The situation is somewhat circular because this increased investment allows us to offer more solutions, and when we are ahead, we attract more growth, putting us in a situation to invest more. That’s really the sweet spot that we are looking to be in. We are definitely investing for more growth.” EUROF INS FOOD TEST ING AUSTRAL I A PTY LTD PREFERRED VENDORS/PARTNERS n Novachem Pty Ltd 1 800 668 224 | Novachem’s products enhance, protect and assist life around us. Our vision is to provide life giving, enhancing and protecting products to scientists, technicians and researchers to develop, deliver, maintain and discover life changing products. Through our efforts, we hope to create a better world in which we can all thrive. n Agilent Technologies Agilent Technologies is a global leader in the life sciences, diagnostics, and applied chemical markets, delivering insight and innovation that advance the quality of life. Agilent’s full range of solutions includes instruments, software, services, and expertise that provide trusted answers to our customers’ most challenging questions. The company generated revenue of $6.32 billion in fiscal 2021 and employs 17,000 people worldwide. n South East Services Pty Ltd Brock Knowles : 0488 205 199 COMMERCIAL BUILDING MAINTENANCE & CONSTRUCTION 0488 205 199 Specialising in Commercial Construction & Fit Outs Q U A L I T Y P R O F E S S I O N A L