Business View Oceania - Mar 2024

We wanted to be focused on doing business with great people, leading marketing, and a combination of a push-pull strategy that has worked really well over the years. Our offering at Maytronics Australia is all about bettering the experience for pool users.” Chris adds, “We want to create a hassle-free pool. Our core business is centred around using advanced technologies, specifically robotics, to provide an amazing, easy clean which is largely automated. When people go to our technology, they generally don’t go back. We have other products we have filtered in over the last three or four years that work with our cleaners towards making pools safer, more enjoyable, and simpler to maintain, but our bread and butter has been leading in robotic cleaning technology.” Staying ahead of the game in such a competitive market is not without its challenges, David shares. “Maytronics invests heavily into research and development initiatives to keep abreast of market changes and remain one step ahead of our competition. So, every two to three years, we’re 43 BUSINESS VIEW CARIBBEAN VOLUME 06, ISSUE 03 MAYTRONICS AUSTRAL IA