NNOVATION RFECT BACKYARD EXPERIENCE In 1973, Ray Awadallah established Blue Haven Pools to redefine backyard living. His introduction of above-ground, vinyl-lined pools provided families an affordable and convenient way to enjoy their outdoor spaces. But it wasn’t just about accessibility— Ray’s commitment to quality led to a key innovation that significantly enhanced the strength and durability of these pools. He staged a bold demonstration to prove it: an elephant walking into an aboveground pool. 24 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03
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