This moment reinforced Blue Haven’s reputation for Jumbo durability (pardon the pun) and inspired the company’s elephant logo. In the 1980s, this image became the focal point of a television commercial that brought national attention to the brand. The commercial showcased the strength of Blue Haven Pools in a way that resonated with audiences, establishing the company as a trusted name in the industry. Under Ray’s leadership, Blue Haven grew from a local business into an international brand, expanding into markets across Europe and the USA. The 1990s marked a pivotal shift as the company transitioned to concrete pools in Australia, making high-quality designs more accessible to homeowners, without compromising quality. NEW ERA OF LEADERSHIP By 2011, after decades of growth, Ray passed the leadership torch to his daughter, Remonda Awadallah, ushering in a new era of modernization. Having worked alongside her father since the age of 14, Remonda deeply understood the company’s operations and values. As Managing Director, she has embraced the changing landscape of consumer behavior and set out to transform how people buy pools. Recognizing a shift in customer expectations, she championed a digital-first approach that simplified the buying process.“We’ve come full circle—people are more informed, know what they want, and want a seamless experience,” Awadallah explains. With this in mind, Blue Haven became the first company in the world to offer custom-designed concrete pools available for purchase online, revolutionizing an industry long reliant on traditional sales methods. PERSONALIZED POOL DESIGN Blue Haven’s approach to pool design is highly personalized, shaped by three key factors: engineering challenges, compliance requirements, and the client’s architectural vision. Beyond personal preferences, these elements ensure that each project is visually stunning, structurally sound, and fully compliant with Australian building standards. Engineering considerations are necessary in 25 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03 BLUE HAVEN POOLS AND SPAS
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