A NICHE OPPORTUNITY Brett Patterson, Director of Chroma Group, founded the company in September 2016 after nearly 25 years in the industry. Recognizing an opportunity in the Australian market for a business specializing in hotel and hospitality projects, he established a firm that could cater to this niche. “The company I was previously with was shifting focus away from this sector and moving more into workplace fit-outs,” Patterson says. “There was no other business at the time purely dedicated to hotel and hospitality refurbishments, so I saw an opportunity to fill that gap.” Three months later, Paul Devlin, also a Director, joined Patterson. The two had worked together previously and shared a common understanding of the industry. “We knew how each other operated, and I think that’s been a key part of our success,” Devlin adds. “From the outset, we aimed to create a business that would not only deliver top-quality projects but also build strong, lasting client relationships.” DELIVERING QUALITY WITHOUT DISRUPTION With expertise spanning consulting, construction, and procurement, Chroma Group delivers comprehensive solutions tailored to the hospitality sector. We’re builders first and foremost, but we also provide project management and FF&E procurement services,” Patterson explains. “What makes us different is that most of our projects are completed in a live environment, meaning the hotels remain operational throughout the refurbishment process.” This live environment factor adds a layer of complexity that few other builders contend with.“We have to be incredibly mindful of scheduling noisy works, ensuring minimal disruption to guests, and coordinating every aspect of the project seamlessly,” Patterson continues. “Any delays impact the hotel’s revenue, so precision is critical.” This requires meticulous planning, strong communication, and a highly adaptive approach to project execution. Every detail, from material deliveries to contractor scheduling, must be managed precisely to avoid interfering with the guest experience. The team works closely with hotel operators to ensure all work 35 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03 CHROMA GROUP
RkJQdWJsaXNoZXIy MTI5MjAx