aligns with the property’s operational requirements, minimizing potential downtime or inconvenience. Devlin highlights another distinguishing factor: quality assurance. “Once a project is complete, we can’t return to rooms to fix issues. That would mean taking rooms offline again, directly affecting our clients’ bottom line. So, we emphasize getting everything right the first time.” This commitment to quality extends to every aspect of their work, from the choice of materials to the craftsmanship of the finished product. “We implement rigorous quality control measures throughout the project lifecycle,” he explains.“This includes on-site inspections, detailed handover procedures, and a proactive approach to addressing potential issues before they become problems.” Chroma Group also leverages technology to enhance its project execution. “We use digital tools to track progress, document quality checks, and streamline team communication,” Patterson adds.“This allows us to maintain consistency across projects and deliver the high standard that our clients expect.” REPUTATION BUILT ON TRUST Chroma Group’s success is primarily driven by repeat and referral business.“Most of our clients come to us through referrals from hotel operators, designers, or project managers who have worked with us before,” Devlin says. “We recently secured a project where four consultants independently recommended us to the client. That kind of reputation speaks volumes.” Unlike many competitors who rely on sales teams to generate business, Chroma Group lets its work speak for itself.“We focus on delivering exceptional outcomes rather than chasing revenue,” Patterson notes.“Our priority is working with trusted partners who value what we bring to the table.” BUILDING ICONIC SPACES Over the years, Chroma Group has delivered several high-profile projects.“We completed the Royce Hotel, one of Australia’s finest luxury boutique hotels,” Patterson says. “Another significant project was the Playford Hotel in Adelaide, which exemplifies our entire business model.” 36 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03
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