expanded into New South Wales and New Zealand. “Two and a half years ago, we set up an office in New South Wales and another in Wellington, New Zealand,” Devlin says. “We’re now gearing up to establish a presence in Queenstown, essentially New Zealand’s Aspen—an area with high-end hotels, F&B venues, and luxury properties.” Despite its expansion, Chroma Group remains strategic in its growth. “We don’t have a rigid expansion plan,” Patterson explains. “We go where the market demands. If our clients need us in a particular state or region, we’ll consider it, but we’re careful not to overextend.” HIRING FOR ATTITUDE, TRAINING FOR SKILL One of the hallmarks of Chroma Group’s success is its strong company culture. “From day one, we’ve prioritized hiring people based on personality and attitude rather than just technical experience,” Devlin says. “What we do isn’t overly complex, but having the right mindset is crucial.” The company fosters a collaborative approach, which is rare in an industry characterized by adversarial relationships. “Our goal is to be solutions-driven rather than problem-focused,” Patterson adds.“Many of our projects involve last-minute design changes, and we need people who can adapt quickly without getting frustrated.” To maintain its culture, Chroma Group primarily recruits through internal referrals rather than relying on recruiters.“People who know our culture bring in like-minded individuals,” Devlin says.“That’s been far darnicaust.com.au info@darnicaust.com.au 0415 855 993 Factory 2, 15 Industrial Ave Thomastown, VIC, 3074 At Darnic Australia Industries, we specialize in delivering high-quality commercial fit-out services, providing tailored solutions that meet the needs of businesses across a wide range of industries. With years of experience in the construction and building sector, we have earned a reputation for professionalism, reliability, and exceptional craftsmanship. YOUR TRUSTED PARTNER IN COMMERCIAL FIT OUT SOLUTIONS 38 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03
RkJQdWJsaXNoZXIy MTI5MjAx