composition. It integrates marine-grade gel coats that are visually striking and highly resistant to harsh environmental conditions, including UV exposure, chlorine, and saltwater.This ensures that pools retain their brilliance and structural integrity for decades, surpassing traditional pool finishes. “MarbleTech™ isn’t just about beauty—it’s about performance. It’s engineered to be as durable as it is stunning, providing homeowners with a pool finish that resists discoloration and surface degradation over time,” Biernat explains. Freedom Pools is one of the only companies in the world with the technology to produce this finish at scale. Their specialized MarbleTech™ spray gun allows for a precise application process that creates a seamless, natural-looking marble effect. This technology has gained global recognition, particularly at European industry events, where Freedom Pools’ designs have left competitors in awe. “When you’re the leader, you’ve got to keep inventing and moving forward with new designs and advantages,” Biernat asserts. This commitment to progress has led to the development of unique pool designs, including their patented beach pool concept, miming a real beach setting with a sandcolored gel coat. TAPPING INTO THE EUROPEAN MARKET With increasing logistical challenges and rising shipping costs, Freedom Pools strategically established a presence in Spain, partnering with a manufacturer to produce pools under license using their proprietary technology. This move mitigated shipping constraints and allowed the company to tap into a growing European market with a high demand for premium pools. “Europe has no set standard for pools, so we were able to introduce our high-quality manufacturing process there and fill a significant gap in the market,” Biernat explains.The decision to expand into Europe has positioned Freedom Pools as a key player in an emerging segment, allowing for greater accessibility and reach. Additionally, Freedom Pools continues to explore 47 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03 FREEDOM POOLS & SPAS
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