opportunities to bring its designs to other international markets.The company remains open to future expansion, leveraging its reputation for quality and craftsmanship to establish new partnerships worldwide. MARKETING MASTERY Effective marketing has played a necessary role in the company’s longevity and growth, ensuring that Freedom Pools remains a household name. With over 50 years of experience, the company understands the importance of strong branding and consistent messaging. Freedom Pools has collaborated with the same external advertising partner for over 30 years, a relationship built on trust and a shared vision for the company’s success. “He’s been with us for a long time and ensures that our marketing remains on par with other top companies,” Biernat states. This long-standing partnership has allowed Freedom Pools to maintain a cohesive and strategic marketing approach, adapting to industry trends while reinforcing its established reputation. Moreover, Freedom Pools actively participates in trade shows and industry exhibitions, including some of the largest pool expos in Europe, such as those in Barcelona and Lyon. These events allow Freedom Pools to showcase its latest designs, network with industry professionals, and gain international exposure. AWARD-WINNING EXCELLENCE AND CRAFTSMANSHIP Freedom Pools & Spas has established itself as a quality, craftsmanship, and innovative design leader, earning numerous industry accolades over the years. The company has been recognized with multiple SPASA (Swimming Pool and Spa Association) Awards, highlighting its forward-thinking designs and commitment to high standards. On the international stage, Freedom Pools has also received Gold and Bronze at the NSPI (National Spa and Pool Institute) Awards in the United States. A panel of global experts ranked them among the world’s top fibreglass pool manufacturers. These awards reflect the company’s dedication to creating 48 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03
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