Business View Oceania - March 2025

older individuals stay connected and independent in an increasingly digital world. AGING AS AN INTERGENERATIONAL ISSUE Sparrow strongly believes that ageism isn’t just an issue for the elderly—it affects everyone. We also make assumptions about young people.We say they’re always on their phones and that they’ll change jobs constantly. These ageist stereotypes cut both ways. Just as older people are unfairly viewed as incapable or resistant to change, younger people are often dismissed as inexperienced or lacking commitment. This creates a divide between generations rather than fostering collaboration and mutual respect.” Intergenerational programs that connect younger and older people can help dismantle these biases. “We need to see aging as a lifelong experience, not something that ‘happens’ at 60,” Sparrow insists. “If we don’t address systemic ageism now, the next generation will face the same barriers. And the irony is every young person will one day be old. By fostering respect and understanding across generations, we can shift attitudes so that aging is seen as a continuum rather than a threshold.” 61 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03 COTA AUSTRALIA

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