Business View Oceania - March 2025

We need better conversations about financial planning for the different phases of retirement.” FROM STIGMA TO CELEBRATION Looking ahead, COTA Australia is pushing for a national strategy on aging. “We need a coordinated approach to ensure that policy changes benefit both current and future generations of older Australians,” Sparrow states. We’re seeing increased interest in discussing ageism, which is a positive step, but we need to take action. Through continued advocacy, public engagement, and collaboration with businesses and policymakers, COTA Australia aims to shape a future where aging is embraced, not feared. “We’re all just older people waiting to happen,” Sparrow reminds us. “It’s time we start building a society where aging is celebrated, not stigmatized.” 64 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 03

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