Business View Oceania - May 2024

CONFRONTING COVID-19 CHALLENGES Despite the challenges posed by the onset of the COVID-19 pandemic, C-Twelve has navigated its path with resilience and determination. As Lee reflects on the company’s journey amidst the global crisis, he acknowledges the hurdles in securing investments and expanding market reach. However, he also highlights an unexpected silver lining— the pandemic-induced slowdown provided an opportunity for focused development and refinement of its products within the R&D space. “In a way, it may have aided the business,” Lee reflects. “The lockdowns allowed us to concentrate on our products without the distractions of international and domestic travel.” INNOVATION AND PROGRESS During enforced introspection, C-Twelve was propelled to delve deeper into its research and development efforts, establishing a foundation for future endeavors. As the world gradually emerges from the grip of the pandemic, C-Twelve finds itself primed for expansion and growth. Currently comprising a core team of six individuals, 21 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05 C-TWELVE