Business View Oceania - May 2024

augmented by a dedicated lab staff of around 20, C-Twelve is gearing up to transition from the R&D phase to full-scale commercialization. With plans to expand its workforce and capitalize on the momentum gained through intensive research, the company is ready to make significant strides in the coming months. “Our lab, though operating under a different entity, plays a pivotal role in our innovation process,” Lee explains. “As we commercialize our products, we anticipate substantial growth and expansion in our core business and research endeavors.” THE GLOBAL EXPANSION STRATEGY Expanding its domestic and international footprint, C-Twelve is strategically forging partnerships to propel its innovative solutions into new markets. With a franchise outlet established in the Northern Territory, the company has successfully replicated its production model under a licensing arrangement, extending its reach and product distribution. Lee elaborates,“We view our partners in the Northern Territory as integral members of the C-Twelve family, contributing to our collective mission of transforming road construction practices.” 22 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05