Business View Oceania - May 2024

Looking towards the East Coast of Australia and beyond, C-Twelve is actively seeking partnerships to scale its operations further. Embracing a collaborative business model, the company aims to leverage its intellectual property and technology to penetrate key markets in Australia and New Zealand and explore opportunities overseas. Lee explains, “Our business model revolves around strategic partnerships. We recognize the need for collaboration to achieve the necessary volumes and market penetration.We aim to establish a distribution network across Australia, New Zealand, and beyond.” FOSTERING COLLABORATIVE VENTURES Highlighting a significant partnership, C-Twelve recently inked an exclusive installation agreement with a prominent road builder based in Auckland. With rights extending across Australia and New Zealand, this partnership signifies a major milestone in the company’s expansion strategy. As the partner embarks on a marketing campaign to promote C-Twelve’s products, the company is ramping up its production capabilities to meet the anticipated demand. Lee elaborates further,“Our collaboration with Hiway Group is a testament to our commitment to delivering cutting-edge solutions to the infrastructure sector. By aligning our product offerings with their existing infrastructure, we are poised to revolutionize road construction practices on a significant scale.” Looking beyond Australasia, C-Twelve is exploring opportunities in international markets, with a trial slated to commence in the Philippines.“They’re very keen to do a trial with our product,” Lee reveals.” The trial’s potential success holds significant implications for C-Twelve’s future in the region. If it is successful and aligns with the local road construction methods, there is a strong possibility of commercializing C12 in the Philippines. 23 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05 C-TWELVE