Business View Oceania - May 2024

Furthermore, the environmental benefits of C-Twelve’s products have garnered attention. The utilization of biochar and the generation of carbon credits through road construction highlight its advantages. Compared to conventional methods like laying concrete or bituminous roads, C-Twelve’s approach is less carbon-intensive, offering a more sustainable alternative. EXPLORING EXPANSION OPPORTUNITIES “The potential for international expansion is immense. Our products offer performance and environmental benefits, aligning with global efforts towards sustainability. As we embark on these ventures, we remain committed to driving positive change in the infrastructure landscape”, Lee states. As C-Twelve sets on its trajectory of growth and expansion, strategic partnerships guide the company’s future endeavors and a commitment to sustainability.With a keen eye on scaling operations to meet burgeoning demand, the company has strategically aligned itself with key players in the industry to facilitate rapid commercialization and distribution of its products. “We strategically partnered with a company in Western Australia, the state’s largest distributor of construction materials. This collaboration has enabled us to expedite our commercialization efforts and meet the demands of clients like Hiway Group”, says Lee. Looking towards the East Coast of Australia and beyond, C-Twelve is prepared to replicate its success with additional strategic partners. The company’s vision extends beyond domestic borders, with plans to penetrate international markets in Europe, Asia, and the Americas within the next five years. PAVING THE WAY FORWARD “Our goal is to become a household name, synonymous with sustainable road construction HIWAY is Australasia’s largest infrastructure, recycling and reuse specialist providing innovative low carbon roading and pavement solutions. +61438830003 info@hiway.au WWW.HIWAY.AU T. I. W. 24 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05