Business View Oceania - May 2024

as little as 1% for breakages and waste, compared to the industry standard of around 15%. The significant reduction is an environmental achievement and a cost-effective strategy, as reduced waste leads to lower costs, which SYNC passes on to its clients. Ong emphasizes that this approach is part of a broader commitment to being responsible stewards of the planet while making economic sense. Moreover, SYNC is proactive in recycling nearly all the waste in its factory. A recent report from its waste management company highlighted that 99% of SYNC’s waste is recycled, “we’re really proud of that,” Ong shares. Efforts are continually made to improve this rate to 100% waste recycling. In addition to waste management, SYNC invests in renewable energy solutions to power its operations. Solar panels installed on the factory roof significantly reduce the dependency on non-renewable energy sources, helping to lower the overall carbon footprint of the manufacturing process. employment practices and technological integration in the construction industry.” WORKFORCE STRATEGIES SYNC is part of the Hickory Group. Founded over 3 decades ago by 2 brothers and their father, who started by concreting driveways, Hickory is a billion dollar tier one contractor. However, it has maintained its family-oriented atmosphere, which remains a cornerstone of its culture. This personal touch is felt throughout the company, where employees are not just numbers but recognized and valued members of the SYNC family. Ong points out that SYNC’s surroundings foster a sense of belonging and engagement among staff, who feel more like family than employees. The environment encourages openness and personal connection, contributing significantly to employee satisfaction and retention. SYNC is committed to the continuous growth of its employees and consistently pushes the boundaries of traditional construction methods. By driving innovation and thinking creatively, SYNC advances its standards and influences the broader industry to elevate its practices. Ong shares, “Committing to raising standards is about meeting and exceeding the minimum requirements to ensure quality output in every project.” Thinking of the customer is another core value at SYNC. The company emphasizes a collaborative approach with clients, ensuring their visions are met and exceeded. The focus on client satisfaction is integral to the company’s operational philosophy and is reflected in the loyalty and trust it builds with its clients. SUSTAINABILITY AND SOCIAL RESPONSIBILITY One of the cornerstone practices at SYNC is the design for manufacture and assembly (DFMA) approach, which inherently reduces waste through precision and planning. By utilizing advanced 3D modeling, the team at SYNC can optimize material usage down to the last millimeter, ensuring that every resource is utilized efficiently. Planning allows for a drastic reduction in waste—cutting it down to 32 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05