Business View Oceania - May 2024

In three short years Evo Cycles has grown from a simple retailer into what is undoubtedly a national powerhouse dominating bike retail in New Zealand. The proof is in the pudding and getting there is the journey that has transformed this dynamic organization. By consistently selling the best product, hiring the best crew and giving its team a solid purpose, customers are met with an energetic, expert and passionate retailer that has sped past the competition. TRACING THE ROOTS OF EVO CYCLES In 2008, amidst economic uncertainty, Evo Cycles emerged as a shining example of resilience. From its humble beginnings as a bike store in Hamilton, New Zealand, it has grown into a nationwide phenomenon, driven by the audacious vision and work ethic of the Evo Cycles team. During its inception, Evo Cycles bravely faced the challenges of the global financial crisis,maneuvering through turbulent times. Despite encountering obstacles initially, Fletcher persisted, acknowledging the unexplored possibilities within the cycling sector and decisively seizing the chance to establish Evo Cycles’ unique position. As Evo Cycles expanded its footprint across New Zealand, from Hamilton to Auckland, it became synonymous with quality, innovation, and customer service. At its core, the values of ‘Win-Win,’ ‘Improve,’ ‘All In,’ and ‘Lead’ foster a culture of integrity, collaboration, and innovation. This culture sets Evo Cycles apart in a competitive landscape and inspires others to strive for the same. Today, Evo Cycles is a testament to what can be achieved when passion meets purpose. Under Fletcher’s visionary leadership, Evo Cycles has redefined the cycling industry and inspired riders of all ages on a journey of adventure and self-discovery. This is an experience that every cycling enthusiast, potential customer, and business partner can be proud to be a part of. THE RISE OF E-COMMERCE The turning point of Evo Cycles came with the dawn of e-commerce. Recognizing the potential of online retail, Fletcher and his team took a leap of faith, launching Evo Cycles into the digital space. With a makeshift website and a stroke of luck, they clinched their first online sale—a pivotal moment that ignited their online expansion. Fuelled by this early success, Fletcher doubled down on his online strategy, investing time and resources into building a robust e-commerce platform. Despite initial pushback from traditional suppliers, Fletcher forged ahead, even importing bikes to circumvent distribution challenges. As Evo Cycles gained traction nationwide, Fletcher’s vision expanded beyond the North Island. Setting sights on the South Island, Fletcher strategically opened stores in Tauranga and Christchurch, further solidifying Evo Cycles’ presence across New Zealand. 59 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05 EVO CYCLES