Business View Oceania - May 2024

lockdown restrictions, Evo Cycles pressed forward, opening three new stores. It capitalized on the surge in bicycle demand, adapting to the challenging circumstances. Evo Cycles stands at the forefront of New Zealand’s cycling industry, boasting partnerships with some of the world’s most popular bike brands. Among these partnerships, Giant and Trek hold a prominent position, with Evo Cycles proudly claiming the title of New Zealand’s largest dealer for both brands. These alliances are essential, considering that a substantial portion—approximately 55%—of Evo Cycles’ sales are attributed to bikes from these manufacturers. However, Evo Cycles’ reach extends beyond these major brands. In addition to importing its bikes, the company collaborates with several smaller local bike brands, diversifying its product offerings to cater to a wide range of cyclists. Additionally, Evo Cycles has cultivated numerous partnerships with accessory wholesalers across New Zealand, many of whom consider Evo Cycles their most significant account in the country. What sets Evo Cycles apart is not just the breadth of its partnerships but also the efficiency of its operations. Through streamlined processes, such as direct purchasing, Evo Cycles ensures a seamless experience for its customers. For instance, when a customer purchases on the Evo Cycles website, the order is promptly forwarded to the supplier, who fulfills the order directly—an arrangement that enhances convenience and expedites delivery. COMPANY INCENTIVE PROGRAM As Evo Cycles looks ahead, Fletcher remains constantly committed to developing the cycling industry. With a workforce of over 240 dedicated individuals and a portfolio of esteemed partnerships, Evo Cycles stands ready to continue its upward trajectory. Evo Cycles introduced a company-wide incentive program that recognizes more than individual accomplishments—it embodies a commitment to 61 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 05 EVO CYCLES