Business View Oceania - May 2024

The four decades following our inception in 1976 have witnessed greater innovation than the previous four hundred. Bicycles have not been immune to this explosion in technological advancement, and Trek has been at the forefront of the movement, continually challenging the limits of the bicycle’s capability. Our commitment to relentless innovation while honouring our founding principles to build bikes that we love that we are proud to stand behind has led us to where we are today. The company is still family owned and that sense of familial belonging extends throughout all of the employees and every person around the world who rides a Trek bicycle. The Trek Family is not just an idea, every bike we make is a testament to Trek’s founding principles. But we know that there is so much more that we can do. This world needs the bicycle more today than ever before. And Trek is building a better world through this simple, elegant machine. Come ride with us. Learn more and visit our website here trekbikes.com/nz/en_NZ/ One of my main drives, because it’s not just about the money for us, is sponsoring a child for every employee byWorld Vision EVO CYCLES