Founded in 2011 and based in New South Wales, AJP has become a trusted name among architects and homeowners alike, renowned for undertaking complex, design-led builds that require exceptional craftsmanship and innovative approaches. NICHE MARKET LEADER “I started the company in 2011 as a bit of a one-man band,” says Payton. “We grew from there, but it was always a sustained effort.” Like many builders, AJP began with smaller projects before steadily gaining traction and taking on more complex work. But unlike many, Payton wasn’t content to grow in size—he focused on growing in focus. After early expansion, including hiring a team and managing multiple projects at once, Payton made an important decision in 2017-2018 that would steer the company in a new, more intentional direction. “We brought a coach on board and started working on our marketing and internal systems. That’s when we began zoning in on our niche and decided to be very clear about the kind of work we wanted to take on,” Payton explains.“That was probably where we saw the most controlled growth in the shortest amount of time.” QUALITY OVER QUANTITY, BY DESIGN Today,AJP Constructions is recognized for producing high-end architectural homes that emphasize clean finishes, intricate details, and the highest level of craftsmanship. The company typically manages three to four projects at a time, enabling it to fully commit to the exacting standards its clients—and architects—expect. “Our work is mainly new builds or large-scale renovations with a lot of detail,” says Payton.“We’re talking about knockdown-rebuilds with minimal clearances, flush finishes, and refined architectural elements. Every millimetre counts.” This disciplined approach to execution sets AJP apart. Rather than scaling for volume, Payton has chosen to keep the team small and elite, typically comprising between 13 and 15 employees, while bringing in trusted subcontractors as needed for specific tasks, such as cladding and carpentry. “We’ve had opportunities to grow more, but we’re not interested in chasing volume,” Payton says.“We’d rather have a manageable workload and do each project well.” CRAFTSMANSHIP ON DISPLAY When asked about a standout project that reflects AJP’s attention to detail and signature style, Payton points to a recently completed home in North 15 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 05 AJP CONSTRUCTIONS
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