While clients did feel the effects through higher prices and shifting expectations, Blue Ribbon maintained transparency throughout the process. “We communicated every change,” Phil adds. “It’s not just about building homes—it’s about managing trust.” SCALING BACK TO DO MORE While many businesses chase growth through expansion into new markets, Blue Ribbon has intentionally narrowed its geographic scope in recent years.“We used to operate as far as Tamworth, Moree, Port Macquarie,” Phil says.“Now we just focus on the Coffs Coast.” The decision to scale back wasn’t a retreat but a strategic recalibration. “It’s about managing what we can and doing it well,” he explains.“We know our region, we know our trades, and we know our clients. That allows us to deliver an experience that larger operations can’t replicate.” By concentrating its operations within a more manageable radius, Blue Ribbon has been able to ensure every build receives the attention to detail it deserves. “We can keep our trades in work, pay our bills, and deliver homes we’re proud of. That’s enough. We’ve never been about volume—we’ve been about quality from the start.” BUILT WITH HEART AND PURPOSE Phil admits he still gets excited about every build, WINDOWS \ DOORS \ SCREENS (02) 6699 3877 | 58 Industrial Drive, North Boambee Valley, NSW 2450 www.sgaaws.com.au WHEN QUALITY AND SERVICE MATTERS Proud local suppliers for Blue Ribbon Homes 29 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 05 BLUE RIBBON HOMES
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