and that passion is a driving force behind the company’s enduring success.“They’re all individual,” he says.“Each home is as unique as the people who will live in it. And you get to know the owners so well through the process. You want it to be perfect for them.” This emotional connection to the work is something that can’t be faked. It’s the reason clients come away feeling cared for and confident. Despite the difficulties plaguing the broader industry, Blue Ribbon has maintained its stability and reputation by prioritising authenticity, communication, and heart. “For us, the next few years are more about survival than expansion,” Phil says candidly. “We’ve always been about steady, sustainable growth. We’re not chasing numbers—we’re building legacies, one family at a time.” 30 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 05
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