with significant insulation requirements, designed to reduce dependence on air conditioning by optimizing solar gain and ventilation,” Chris explains. Burmah uses licensed waste removal companies that separate and recycle materials. The team also organizes skip bins by material type (e.g., brick, concrete) to streamline the recycling process. “It’s about efficiency and responsibility,” says Chris. WORD OF MOUTH MARKETING Chris credits referrals and long-term relationships with architects as the primary engine driving new business for Burmah Constructions. “We have a website, Instagram, and Facebook to showcase our projects,” he says.“But the majority of our work comes through word of mouth. Clients are happy to refer us, and architects consistently refer new work to us.” This strong referral network speaks volumes about the company’s reliability and the high standards it consistently delivers. Many clients, impressed by their experience, are eager to recommend Burmah to friends, family, and associates undertaking residential projects. Likewise, architects who value seamless collaboration and quality workmanship often return to Chris and his team, creating a continuous cycle of trusted professional relationships. While digital platforms have become a standard tool for most modern businesses, Burmah uses them more as a visual portfolio than a method of lead generation. “It helps potential clients see what we’ve done once they already know about 38 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 05
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