Business View Oceania - May 2025

DEFINING LUXURY, FUNCTIONALITY, AND LEADING INNOVATION ACROSS UNPARALLELED PRODUCTS Recently celebrating 125 years in business, Miele has grown to represent an unparalleled leader in providing cutting-edge, highly functional, exceptionally well-designed household products with a distinct nod toward pure luxury. First established as a cream separator manufacturer, Miele grew over the years to diversify its product offerings. A distinctly family-owned business run by the Miele and Zinkann families, Miele has earned its rightful place as an internationally recognized manufacturer of products that push the boundaries of modern design. Miele’s product line incorporates pleasing aesthetics that define the perfect intersection of functionality and luxury with a quiet minimalism that blends in seamlessly in any household. As part of an overall vision of establishing a foothold in key international markets, Miele expanded into the Australian market in 1980. With further expansion to New Zealand, Miele now has solidified itself as a leader in the Oceania market. Miele offers an impressive range of premium residential and commercial grade appliances that are recognized for their user-friendly, durable, and top-performance capabilities as well as their pleasing premium design. Products include washing machines and tumble dryers, vacuum cleaners which include the company’s top performing Triflex HX2 cordless model, refrigerators, freezers, ovens and combi steam ovens, rangehoods, cooktops, and both benchtopand built-in coffee machines.All of Miele’s products blend functionality as well as a luxurious yet understated touch to any space. Guided by‘Immer Besser’- forever better- Miele is committed to sustainability in both its products and manufacturing processes, as well as adhering to unparalleled client support and dedication. Providing after-sales support, Miele Experience Centres, and personalized service, clients are supported at every step of their product journey. Miele offers tailored advice, comprehensive maintenance and repairs, and interactive showrooms that ensure customers can directly immerse themselves with appliances before purchasing. Recognized globally for its “Once a Miele, Always a Miele” campaign, Miele has capitalized on its success by diving into the manufacturing of cutting-edge products utilising sustainable practices that ensure clients are met with the very best options available on the market. Not willing to rest on its well-earned success and reputation, Miele is firmly committed to further innovation, and increased product offerings while testing the boundaries of modern design. Focused on further expansion, Miele will continue to deliver what its clients demand while continuing to lead the residential and commercial appliance market.

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