Business View Oceania | Volume 3, Issue 11

59 60 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 11 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 11 All your flooring needs COVERED! TruLevel Range of cementitious flooring underlays Flooring Adhesives Timber, vinyl and carpet www.rlapolymers.com.au T. 1800 242 931 BE FLOORED cleaners, and cleaning equipment. Director at Be Floored, Mark Sultana highlights the company’s mission, operations, current ventures, and vision for the future. “We came into the market to provide a solution that was more sustainable, proactive, and all-encompassing than what was available in Melbourne at the time. We approach everything from a research and education standpoint. Every product we produce and service we provide is backed by our extensive knowledge and experience. We are very much involved in the education of our staff, customers and business partners; we keep up with the latest in industry technology, installation techniques, and innovations for things like acoustics and architecture.” Mr. Sultana explains that their client base is mostly commercial, with around 30% in the residential space. “We work in an end-to-end fashion for clients from small residential jobs to large-scale commercial projects. No matter the sized of our customer or their job requirements, we support from design through to completion and the maintenance that comes afterwards.” A team of 15 supported by approximately 20 contractors, Be Floored staff utilise a full showroom factory, warehouse, and office space located in Melbourne, Australia. With full-time, in-house teams for estimating, accounts, sales, operations, and supply procurement, the team is more than capable of meeting the needs of their clients and maintain a flexible outlook for additional support. Mr Sultana continues, “We also bring in local companies as our supply chain, supporting our community and taking advantage of their experience. We have great confidence in our relationships and that confidence goes forward into the marketplace for our clients; they know we are good at what we do and that our products are of the highest quality.” Mr. Sultana himself has over 35 years of experience in the timber industry, having grown Beautifully Blended natural/ man-made craftsmanship. Timber supplied by Royal Oak Flooring. Luxurious living on luminary’ Featuring Be Floored’s Very own ‘Hallmarc Voss’ Timber flooring. up working in the family timber and hardware business. The experience of this leadership is part of what makes Be Floored unique. “I spent some time in America with their National Wood Flooring Association. I was able to bring back their installation and finishing techniques and teach them to my team, so that we could integrate them into our own working style for an even better solution. The Australasian Timber Flooring Association has also been integral to improving the Australian market; I have worked closely with them to continue developing the use of engineered timber flooring for homes and commercial buildings across the country.” Another area of differentiation is the company’s all- encompassing approach to customer care. Be Floored takes on each project from start to finish, meaning that clients