Business View Oceania NOV 2022

BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 Image Holdings is a family owned and operated Animal Health Company based in Auckland New Zealand with over 40 years’ experience servicing the NZ and South Pacific Animal Feed Industries.  We feel privileged to be a strategic supplier to Superior Pet Food Company.  We have been proud to be part of their growth and success over the last decade and look forward to what the next decade can bring. We are a market leader in the manufacture of vitamin and mineral premixes, supplements, and veterinary medicines. Our long-term relationships with key global Animal Health Suppliers enable us to procure technically efficacious and leading- edge ingredients that are cost effective. Image Holdings has rigorous quality control procedures to ensure an impeccable level of traceability, transparency, and integrity. The system is audited by the NZ Ministry for Primary Industries and is certified as being compliant with Good Manufacturing Practice (GMP) guidelines. Our team of nutritionists collaborate with clients and NZ Pet Food Manufacturers for seamless integration from new product concepts to formulation of whole diets.  Our customised premixes are designed to complement the whole formulation and ensure all AAFCO and FEDIAF standards are achieved.  This, combined with our ability to procure innovative ingredients allows us to help create unique, premium micro and macro premixes for our clients in their respective marketplaces around the globe. For more information about Image Holdings and what value we can bring to your business please contact us. ...... For more information, please visit our website imageholdings.co.nz 19 18 equipment that will make us more efficient. Right now, our workload is very heavy, and we really want to work back towards an eight-hour workday for the entire team Monday through Friday. It’s important that we make sure our staff can enjoy time after work with friends and family, but also a natural and normal weekend. The upgrades we are putting in place will help us to avoid longer workdays and split shifts, so that everybody gets the rest they deserve for their hard work. And they really do work hard- we are a small team in the grand scheme of things, so our success is a testament to our staff and an opportunity to give back to them. As Superior Pet Food Co continues to grows, we will pass wins on to the guys on the floor, whether that is via wage increases, working upgrades, business incentives, etc.” Plant upgrades will also work towards Superior Pet Food Co’s environmental initiatives, Clint explains. “Alongside all of this construction, we are also upgrading our electrical supply to site in order to continue using electrical drawing units for our treat plant, rather than switching to gas or from General Manager to CEO, following my engagement in strategic thinking with the board and movements to chart our course for the next 10 to 15 years. That elevation was both recognition for my work and a move to position the business for further growth into the future. We have a very engaged, active board, and to have their support has been incredibly rewarding. Superior Pet Food Co’s turnkey products remain our dog rolls and dried treats, which are focussed primarily on the domestic market. Our pet owners in New Zealand are loyal not only to their four- legged friends, but to the brands they feed them. As pet ownership continues to increase year by year, our customers reap the benefits of purchasing from a well-established brand with high-quality, recognisable products that promote environmental responsibility and cost- effectiveness alongside proper canine nutrition.” Currently, Superior Pet Food Co is undertaking major expansion projects, Clint shares. “Our major ingredient is meat, which we source exclusively from New Zealand. Following the pandemic, it’s been tricky to maintain a steady supply of fresh meat. Our team has worked really hard to meet the additional demand. To increase our ability to provide, we have committed to extension plans for our Paeroa headquarters that will take place over the next five years. We’ve nearly finished our treat plant extension, which will increase output by more than 100%. There’s enough operating and drying space on that plant to expand our operations there even further. It’s a small part of our business, but still a really important one, so we’re going to be exploring local, domestic, and export private label and OEM products with the extension in place.” Clint continues, “We are also extending our dog roll plant production. And that’s a much bigger project for the business just because of the scale and size of the plant that we produce rolls with, so it’s more of a 10 to 15-year plan. Once complete, the extension will provide us with more than double the production space and set us up for additional