Business View Oceania NOV 2022

BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 21 20 MANUFACTUR ING AND PROCESS ING PREFERRED VENDOR/PARTNER g Image Holdings Limited www.imageholdings.co.nz g Cullen Engineering www.cullen.co.nz Looking ahead, Superior Pet Food Co is keen to celebrate the half-century birthday of one of their primary brands, ‘Chunky’. Clint concludes, “2023 will be an interesting time for us, as the Chunky brand turns 50 years old. This anniversary is very exciting for our market- there aren’t many iconic New Zealand brands that have remained locally owned and so successful for so long, particularly in the FMCG space. So we will be doing a lot of promotional work to honour that history. It’s also worth noting that, though the industry has changed significantly, we basically make the product the same way we did 50 years ago. It’s one of the key reasons why our role is so dense and nutritious. We are really proud of our traditional recipe and traditional cooking method- at the end of the day, we produce an incredibly nutritious, high-energy, top-quality product that takes care of our clients’ pets and ultimately costs them less. It’s a win for everyone.” some other alternative. We want to transition our heating and cooling systems across from older technologies that involve fossil fuels and switch back to using more electrical gear wherever possible. And we’ve certainly seen some benefits, including using significantly less energy as a cost but also energy as a volume.” Part of Superior Pet Food Co’s position within New Zealand’s close-knit pet food community is collaborating with industry bodies, business partners, and suppliers. Since we last spoke, the company has fostered a new relationship with the New Zealand branch of global transport provider, Mainfreight. Clint shares, “We really appreciate the work Mainfreight has put into securing our business, particularly in the wake of COVID, and their long-term view of our partnership. Their approach is truly ‘win-win’ for us, our suppliers, and also our end customers. They have been very helpful in finding cost efficient ways to move product around the country. We have stockists all across New Zealand, so there’s some long distances to travel, and Mainfreight have served up some great solutions to some of those problems for us.” Superior Pet Food Co is also a member of the New Zealand Pet Food Manufacturer’s Association (NZPFMA) and enjoys the cooperative nature the industry body promotes. Clint explains, “I attend the NZPFMA conference every year and find that the team there do an excellent job of putting on an event that that cuts across a huge amount of material, from primary processing all the way through to marketing for export, as well as the food manufacturing process. A wealth of information comes out of those sessions. It’s quite a revelation to sit down and rub shoulders with people in similar roles, and indeed much bigger and much smaller businesses, but still be able to share knowledge, talk about problems and solutions and ideas. We all want to see our industry and our businesses grow, so the people that attend those conferences come with that sort of attitude.”