Business View Oceania NOV 2022

BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 27 26 this by providing unparalleled service, support, and training to our network of dealers. We look forward to seeing more and more end users embracing the Dolphin Technology Advantage and benefiting from a cleaner, easier to maintain, and environmentally friendly pool.” Today, Maytronics Australia covers Australia, Southern Asia, New Zealand, the Pacific, and South Africa. The company has grown steadily from four branch locations in Brisbane, Melbourne, Perth, and Sydney covered by eight staff, with additional branches in the Philippines, Singapore, New Zealand, and South Africa, serviced by a team of over 100. Maytronics Australia’s product suite includes the Dolphin robotic swimming pool cleaner, Dolphin Wave commercial robotic pool cleaner, Mineral Swim and Ozone Swim purification systems, and the EcoClear swimming pool media range. Maytronics’ Dolphin robotic pool cleaner is the world’s first Climate Care certified robotic swimming pool cleaner. The Dolphin not only removes debris from the pool; it actively scrubs the floor and walls, allowing for optimal water filtration. Known as the ‘new benchmark’ in swimming pool and spa sustainability, the Dolphin helps to reduce energy consumption by up to 83% and water consumption by around 60-80%. Dan Kwaczynski (Managing Director), Chris Papageorgiou (Co-Founder), and David Dean (Marketing Manager), share their insight into Maytronics Australia. Dan begins, “Our industry has experienced tremendous growth over the last decade. To give you some perspective, our offering was less than 1% market share when we set up Maytronics Australia in 2010. Today, robotic pool cleaners hold 40%+ of the current national market share. So, technology has really turned the market- and that was our dream and our ambition from the very beginning. We wanted to show Australia pool owners that they could embrace a change from traditional cleaning methods to robotic, which was much more advanced and offered a better swimming experience. We wanted to be focused on doing business with great people, leading marketing, and a combination of a push- pull strategy that has worked really well over the years. Our offering at Maytronics Australia is all about bettering the experience for pool users.” Chris adds, “We want to create a hassle-free pool. Our core business is centred around using advanced technologies, specifically robotics, to provide an amazing, easy clean which is largely automated. When people go to our technology, they generally don’t go back. We have other products we have filtered in over the last three or four years that work with our cleaners towards making pools safer, more enjoyable, and simpler to maintain, but our bread and butter has been leading in robotic cleaning technology.” Staying ahead of the game in such a competitive market is not without its challenges, David shares. “Maytronics invests heavily into research and development initiatives to keep abreast of market changes and remain one step ahead of our competition. So, every two to three years, we’re bringing in new technology, new systems, new methods for the type of technology we have. Your s t rategi c par tner for e l ec t ron i c produc t deve l opment and produc t i on . ✦ I n i t i a l concept to fu l l des i gn spec i cat i on . ✦ R&D, c i rcu i t des i gn , sof tware des i gn . ✦ Produc t i on documentat i on , manua l s , regu l ator y approva l s . ✦ Suppl y cha i n management , l ogi s t i cs , produc t i on . ✦ Warehous i ng, drop - sh ippi ng. ✦ Af ter sa l es ser v i ce and repa i r s . a v a n t t e c h n i k . c o m . a u HOUSE AND HOME