Business View Oceania NOV 2022

BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 11 37 36 Harnessing nature to create world-class health products For over 25 years, Alaron has been working together with our clients to develop and deliver a multitude of market ready high-quality natural health products. We partner with you to manufacture health supplements, complementary medicines, therapeutic goods and skincare products. Your Brand, Our Quality. To get started on a new project with us, call +64 3 548 5875 or email us at inquiries@alaron.co.nz www. a l a ron . co . n z behest of committed Nuzest parents. It is an all- in-one supplement for kids’ immunity, digestion, concentration, and growth. Nuzest supplements are 100% plant-based (vegan), allergen conscious, and free from gluten, dairy, and GMOs. In keeping with their commitment to making their product suitable for as many people as possible, most of Nuzest’s products come in multiple delicious, natural flavours. Trevor and Monique are proud to present Nuzest as a healthy and sustainable supplement choice. Combining Trevor’s background in business, communication, and leadership and Monique’s passion for marketing, design, and wellness has resulted in a product offering to suit everyone, with a particular focus on customers experiencing health challenges. Trevor begins, “Our family was turned upside down when Monique was diagnosed with Multiple Sclerosis (MS). As a father, I made it my priority to help her in any way that I could. But the options for treatment were pretty slim- we really weren’t having much luck with run of the mill remedies and treatments available at the time. We spoke to scientists, neurologists, naturopaths, nutritionists, and MS researchers, which eventually led us to focus on lifestyle, nutrition, and holistic wellness. When we combined this with the treatments she was prescribed, we began to see real change in Monique’s condition- it worked wonders, it really did. Once we saw this potential, we knew we had to do something with our knowledge. And so Nuzest was born.” Monique adds, “We work very closely with bioscience and nutrition experts in our industry to ensure our formulations are safe, effective, and sustainable. Without a background of training in food supplements we leveraged the relationships we’ve built with naturopaths, nutritionists, food technologists, and other industry experts, leaning on their knowledge and assistance. Today, we have a number of nutritionists and naturopaths on staff and continuing to contract advice from independent PhD scientists in Australasia and the United Kingdom. Our headquarters is in Sydney, Australia, but we have our own teams in New Zealand, the United Kingdom, Singapore, and the United States, and formal distribution arrangements in other countries such as Thailand, the Middle East and China.” Nuzest designs their products to be beneficial for customers of all ages and life stages, Monique continues. “We strive to make good nutrition for everybody. Our typical customer demographic is a combination of health-conscious adult females in their 30’s and 40’s who are prepared to invest in themselves and in quality, and over 50’s males and females looking to stay healthy and maintain an active lifestyle. We have also attracted a large number of professional athletes as regular customers. It has always been important to us that we provide for people with health challenges, especially given how we started. Many people with allergies and food intolerances take advantage of our range because of our focus on plant-based, low allergenic, clean label products. We do not use any ingredients containing gluten, dairy, or soy, and we stay away from things like processing aids, artificial sweeteners, and fillers. But as a general rule, our target market is everybody! I think most people choosing to buy any type of supplement already have health as a priority, so it’s more about showing them our unique offering rather than educating them about the benefits of supplementation.” Nuzest values integrity and transparency above all else when working with business partners and customers. Internally, staff prioritise honesty, integrity, respect, and compassion. Trevor elaborates, “It’s so, so important to us that our consumers have trust in our company and the products we produce. We are very open and provide a great deal of information on our website about exactly what goes into our products and why. For our team, we try to treat each other as we’d want to be treated ourselves. It’s a simple saying, and one most people are familiar with, but it works. We have flexible working arrangements and place a great deal of focus on making sure our people feel looked after, and that they’re HEALTH AND SC I ENCES Co-founders of Nuzest, Trevor and Monique Bolland