Business View Oceania - November 2024

The dedication to family values extends to how the organization selects its staff. Every new hire is chosen based on five core values Chadwick believes are essential to NewDirection Care’s mission. “When we engage with potential team members, we look for those who truly believe in these values and can articulate what they mean to them,” she says. This alignment ensures that everyone in the organization—from directors to house companions— is committed to compassionate, person-centered care. PIONEERING CHANGE As NewDirection Care continues to evolve, Chadwick hopes to inspire broader change across the aged care sector. She notes that traditional aged care is often steeped in “paternalism and ageism,” with residents expected to accept whatever services they’re given without question. NewDirection Care takes a different approach, advocating for the “human rights” of every resident. “We’re just now beginning to see this concept become part of the wider conversation, but it’s something we’ve been championing since the beginning,” Chadwick states. 15 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 11 NEWDIRECTION CARE

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