and tackle the complex challenges of the modern economy.” This type of leadership, he explains, is necessary to guide both small and large businesses toward sustainable practices.The ultimate goal is to ensure companies aren’t just focused on profit but also contribute positively to society. CONSCIOUS CONSUMERISM Despite the challenges, Davies remains optimistic about the future. “We’re already seeing conscious consumerism on the rise,” he says, “with people demanding more from the businesses they support.” He highlights the growing expectation for transparency, especially in packaging, where consumers ask about recyclability and environmental impact. Davies believes that the capitalist system can be a powerful tool for change when tweaked to reward ethical and sustainable practices. “If we can show that ethical, sustainable, and profitable business is effective, that’s the kind of innovation we want to see.” He’s confident that the system will continue to evolve with the right balance of regulation and consumer demand. AN INVITATION TO CHANGE For companies considering B Corp certification, Davies has a simple message: “Give it a go.” The B Impact Assessment, the primary tool used to measure and improve business impact, is accessible to any company whether they decide to pursue certification. He believes this democratizes access to better business practices and allows companies to assess themselves against high standards, potentially setting them on a path toward certification. Davies says that the community of B Corps is a testament to the possibility of creating impactful, responsible businesses across various industries and scales. From sole proprietorships to multinational corporations, companies of all types have successfully pursued B Corp certification, challenging the traditional notion that profit and purpose are at odds. “Once you start to see the B Corp symbol,” he notes, “you’ll start noticing it everywhere.” LEADING WITH PURPOSE For Davies, leading B Lab Australia and Aotearoa New Zealand is deeply fulfilling. Reflecting on his journey—from corporate law to running a family business to his current role—he sees his varied experiences as crucial to understanding the different needs and challenges of companies seeking certification.“I’m surrounded by people who inspire me every day,” he says, “and I feel fortunate to work alongside businesses that are actively making the world a better place.” In a world facing unprecedented environmental and social challenges, B Lab offers a model for businesses that aim to do better for their shareholders and society. Through certification, community collaboration, and a faithful commitment to accountability, B Corp is leading the charge in redefining what it means to be a successful business. “If we can redefine business as a force for good,” says Davies, “we can build an economy that truly serves people and the planet.” 26 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 11
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