environment ideal for learning about marine life and sustainable practices,’ James explains.‘We have worked hard to balance tourism with environmental conservation, ensuring the island’s natural beauty remains preserved for generations.’ The resort’s operations are carefully designed to minimize environmental impact. By keeping 80% of visitors within the resort’s boundaries and managing access to the national park, Tangalooma reduces the pressure on the island’s delicate ecosystems. ‘Managing visitor numbers carefully is crucial in protecting the environment and maintaining the natural beauty that draws guests here in the first place,’ James emphasizes. TARGETING INTERNATIONAL MARKETS Although the resort is rooted in serving the Australian domestic market, international visitors have become essential to its strategy. Tangalooma specifically targets markets that align with its off-peak seasons to maintain business continuity year-round. “To balance the seasonal dips, we target international visitors from North America, Europe, and Asia,” James explains. “Our winter, with temperatures ranging from 10 to 24 degrees Celsius, coincides with their 35 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 11 TANGALOOMA ISLAND RESORT
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