summer, making it an attractive destination for travelers seeking mild weather.” The North American market has seen rapid growth. “With direct flights to Brisbane from five major US cities and Canada, our accessibility to North American guests has never been better,” James notes. By aligning these international bookings with the Australian low season, the resort flattens out the typical fluctuations experienced by many tourism businesses.“This approach provides stability for our business, ensuring our staff have consistent work and that we maintain a steady revenue stream.” EMPLOYEE GROWTH AND DEVELOPMENT Tangalooma Island Resort’s success isn’t just built on beautiful landscapes and well-planned marketing strategies; it’s also rooted in its commitment to its staff. “We have over 400 employees from more than 20 nationalities, creating a vibrant and diverse workplace,” says James. This multicultural environment benefits the resort’s operations and enriches the guest experience. “Having a diverse team helps us better connect with our international guests, especially those from Asian and South American markets.” Staff development is a core focus. The resort offers extensive training programs, allowing employees to rotate through various departments. “Our hotel management program allows staff to gain handson experience and develop their careers,” James explains. The investment in staff growth has paid off, with many senior managers starting in entrylevel roles.“We have a 90% rate of promotion from within, which we’re immensely proud of. It’s rare 36 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 11
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