stalled speculative sales, Groove didn’t wait it out— they pivoted, taking on contract work for families and then accelerating into townhouse communities and land subdivisions. “Those GFC years were about survival—but also discipline,” says Director Nick Madden. “We learned how to keep quality high while making the numbers work. That mindset still guides us.” Today, Groove balances its own developments with long-standing developer collaborations, delivering everything from three- and four-storey luxury townhomes with private lifts to 35-plushome communities, childcare centres, and mixeduse projects that activate retail at street level with apartments above. The throughline is constant: do the planning early, manage every consultant, and build it the right way—the Groove way. FROM BESPOKE TO MULTI-SITE— WITHOUT LOSING THE FINISH Groove’s early reputation was forged in one-off, highend homes. As market dynamics evolved post-GFC, the company moved decisively into townhouses— first in blue-chip, inner-city suburbs like Bulimba, Hawthorne, Coorparoo, and Ascot, and then into larger, more affordable communities across Greater Brisbane (including Bracken Ridge and Everton Hills). The portfolio has since broadened to include: luxury townhomes (three and four storeys, many with private lifts), with individual construction costs north of $1 million and sale prices in the $2.6–$2.9 million range for select projects, volume townhouse communities (25–35+ dwellings), built to a high spec while meeting strict program and feasibility targets, mixed-use buildings (e.g., Wynnum DA in progress) featuring ~450 sqm of ground-floor retail and 26 apartments above as well as boutique coastal apartment buildings on the Gold Coast (five to eight storeys, near the beach) with single-floor luxury layouts. Groove also includes childcare facilities (110-place centre completed) in his portfolio, a template Groove intends to repeat. To underpin speed and control, Groove built out Groove Civil, the company’s in-house earthworks and civil contracting arm. “Owning the civil means we 25 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 11 GROOVE PROPERTIES
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