“Outcome: ~$1.3 million saved with no compromise to the sale-side vision. That project only proceeded because the redesign restored feasibility.” This “plan smarter, then build smarter” approach is why many developers now retain Groove from land purchase through design, documentation, consultant management, civil, build, and even sales. “We’re the one-stop project office they can hold to account,” Madden says.“It’s faster, cheaper, and the outcomes are cleaner.” AI’S COMING OF AGE IN CONSTRUCTION For all the talk of AI, Groove is focused on useful applications: email triage and drafting, RFI patterning, schedule variance detection, document control, and site reporting. The point is time recovery—moving hours from admin back to decision-making and supervision. “The industry is drowning in compliance,” Madden says. “If AI can compress the paperwork trail, our supervisors spend more time building and less time typing. That’s where quality lives.” Despite nearly two decades of steady work, Groove historically spent little on advertising beyond signage. Most new work came from what people could see—built results in the right suburbs—and word of mouth among developers. Over the past 12– 24 months, the company has invested in social media and SEO—not as vanity, but to document quality and educate the market on what sets Groove apart. 29 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 11 GROOVE PROPERTIES
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